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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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How to Get People to Seize Opportunities at Work

Harvard Business

Organizations can find ways to improve the take-up rates of products and programs by utilizing concepts from behavioral economics. These techniques have been used to convince more citizens to apply for tax benefits and more franchised hotels to use a new algorithmic pricing system, among other examples.

Hotels 76
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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

So allow me to suggest one radical idea: If you want to build a lifestyle brand, no matter the industry you’re in, consider building a hotel. I didn’t get a room (the hotel was sold out), but I got an interesting lesson in marketing. Shinola has retail stores across the country for its products.

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How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them

Harvard Business

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. For instance, last year Metis looked at customer sentiment about Parisian luxury hotels. According to Metis’ analysis, guests view Paris’s 5-star hotels as interchangeable.

Hotels 28
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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.

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Are You Talking to Me?

Alan Weiss

I’m astonished by how little designers (cars, hotel rooms, appliances, furniture, etc.) consult with their perspective customers before they produce the final product. I’m always asked by consultants what topics to use for a special event, a client conference, or a webinar or video series.

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Consultant, Contractor, Freelancer - Labels Matter!

Successful Independent Consulting

If you were a hotel chain, would you be a Motel 6, Courtyard by Marriott, or a Ritz-Carlton? Freelancers use artistic or technical skill to generate work products. They tend to do more tactical work, as opposed to the strategic problem solving of consultants or the creative production of freelancers.