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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). Having a selling conversation with your prospect (what I call a Strategy Session). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 69
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Better Website Results with Consulting Services

Business Consulting Agency

This strategic alignment ensures that the website design, structure, content, and functionality are optimized to resonate with the target audience, drive engagement, and achieve desired outcomes such as lead generation, sales conversions, or brand awareness.

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Should You Run A Webinar?

David A Fields

The intention, of course, is to get more clients for me and for the vendor to get sales opportunities. Are there specific guidelines for using webinars? A consultant sent me the following question: A vendor I work with has invited me to give a four-part series of webinars. One is the credibility/visibility webinar.

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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

Outline your business model with clarity, encompassing your target audience, unique selling proposition (USP), revenue streams, and pricing strategies. Once chosen, meticulously follow the platform’s guidelines to set up your online storefront, including domain selection, layout design, and product listing.

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Servant Leadership Coaching Your Superpower

Rick Conlow

The company’s sales goals required great improvement in employee engagement and customer experience. Sales results beat the competition. This plan outlines the strategies, actions, and milestones needed to achieve the desired outcomes. This may involve revising objectives, strategies, or action plans.

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Winning is Not Everything!

The Fearless Marketer

To make more sales, to earn more money. Being deadly serious all the time is not a great strategy. Make your most important marketing strategy, the exceptional service you provide to your clients. If you follow these guidelines you’ll win in the right way. And why does marketing do that? Well, to win, of course.