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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
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VOMP Your Way Out of a Conflict

Makarios Consulting

Mary Ann acknowledges the need for sales to align better with operations and concedes that some commitments might have been made in haste. For the Plan stage, Sam proposes the creation of well-defined pricing guidelines and timelines for four basic project types.

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The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

” It is not an exact formula you need to follow but a guideline that helps you ensure that you can deliver excellence every time, with every client. Sales is not what you get through in order to get to the work. This consulting process is what I call the “Consulting Engagement Cycle.”

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Should You Run A Webinar?

David A Fields

The intention, of course, is to get more clients for me and for the vendor to get sales opportunities. Are there specific guidelines for using webinars? A consultant sent me the following question: A vendor I work with has invited me to give a four-part series of webinars. One is the credibility/visibility webinar.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 67
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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. Therefore, please use the attached guidelines for reporting status weekly. Thank you so much for your efforts to date. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88