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Planning and Running a Strategy Offsite

Tom Spencer

As part of a consulting engagement or broader enterprise strategy alignment, you can expect to plan and run an offsite at one point of your career. So whether you are running a small executive team offsite, or one for a larger group, here are five tips I’ve used to plan a successful strategy offsite. Specific objectives for each topic.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). Having a selling conversation with your prospect (what I call a Strategy Session). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. Procuring or Creating Your Products The procurement strategy for your products defines your business’s operational foundation.

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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

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Servant Leadership Coaching Your Superpower

Rick Conlow

The company’s sales goals required great improvement in employee engagement and customer experience. Sales results beat the competition. This plan outlines the strategies, actions, and milestones needed to achieve the desired outcomes. This may involve revising objectives, strategies, or action plans.

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later).