Remove Finance Remove Productivity Remove Sales Remove Study
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The Transformative Power of AI in Business

Tom Spencer

These systems can suggest relevant products that customers are likely to enjoy. For example, businesses like Netflix, Youtube, Amazon, and Airbnb use AI-powered recommendation systems to suggest movies, videos, products, and rental properties based on a user’s browsing history, past purchases, and revealed preferences based on past behavior.

Data 147
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Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

Having said that, we will now begin by exploring the framework which is most widely applicable in case interviews: the Market Study Framework. The Market Study Framework, some others may call it the “market entry” or “business situation” framework, is a means of understanding how attractive a new or existing market is.

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Why CEOs Can’t Dance Redux

Rick Conlow

By not dancing, CEOs cost their companies billions of dollars of lost employee innovation, productivity, and customer service. Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Consider GM as a case study. Customer loyalty comes from an exemplary customer experience.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
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Overcoming Data Collection Challenges in Consulting

Tom Spencer

I was assigned to a typical strategy engagement – should client X selling product Y increase sales in market Z? Our hypothesis was that increased sales volume would be associated with increased profitability due to economies of scale. Then, we used their current income statement to calculate the average cost for each product.

Data 78
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Breaking down the M&A Case Study

Tom Spencer

Can the buyer easily finance the acquisition? product cross-selling, using one company’s distribution channels for the other company’s products, etc.)? Rationale: The main reason IBM decided to buy these 40+ companies is that they could all benefit from the firm’s global sales force. Was it successful in the past?

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The consulting case study: What you need to know

freshminds

Why are Case Studies used? Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies. Here are some examples of different approaches across industries; Management Consulting : tend to use “operational” type case studies (more details below).