Applied Behavioral Economics Rule of Thumb #5: Recognize the Possibilities and Perils of Anchors
Steve Shu Consulting
JANUARY 18, 2023
This could be appropriate in some cases because in reality, behavior could be hard to change, and so anchoring on current plans might be a more accurate or at least a conservative strategy for assessing the situation. customer discovery, customer validation, go-to-market). finance), application (e.g., and Daniel Kahneman.
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