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Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share. (Source: Flickr ).

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The Hidden Costs of Under-Investing in your Business Development

Consulting Matters

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. So here's the real hidden cost of under-investing in your business development.

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Mistakes Consultants Make With Offers

Consulting Matters

Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. Could you be making critical mistakes without even realizing it?

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Create a Soulful and Profitable Business with Puja Madan

Consulting Matters

Puja Madan, a leadership coach who blends spirituality and entrepreneurship, shares her journey through the contrasting worlds of meditation centers and tech startups and how she developed her Amplify Model to help entrepreneurs find clarity in their values, vision, and voice.

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How To Pivot From Pair of Hands To Sought-After Expert with Dianna Denney

Consulting Matters

Next steps: Connect with Dianna if you are product design engineer looking for resources, practical advice, and problem-solving techniques to strategically apply quality and reliability engineering methods to product design. Learn more. Check out my brand strategy, messaging, and design services at [link].

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Want a common sense, down-to-earth approach for developing leaders, growing organizations, and creating a profitable consulting or coaching business? Download the resource you need to start your consulting or coaching business and refine your message: [link]. If so, check out my services: [link]. "As

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From Expert to Authority: How to Become a Thought Leader and Influencer in Your Niche with Carol Cox

Consulting Matters

Listen in as Carol shares her incredible journey from studying women's history to becoming a software developer and ultimately finding her passion in public speaking and empowering women entrepreneurs.

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