Chinese and American Consumers Have Different Ideas About What Makes a Product Creative
Harvard Business
FEBRUARY 23, 2017
When consumers believe a product is creative, they are more likely to like , share , and buy it. Jeffrey Loewenstein and I recently published a study examining the features that indicate whether a product is creative in the world’s two largest economies, the U.S. The unusualness of a product or process. and China.
Let's personalize your content