Kai Davis

DECEMBER 5, 2022

This week, I have book recommendations for you! With the Holiday season coming up, you’re likely thinking of books to buy those special (business) people in your life — or getting asked questions like, “Hey, uh, what books are you interested in? On to the first entry in this year’s book recommendation list!

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Sales System Small Business Marketing 52

Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!)

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Consulting Guidelines Sales Conference 52

Chad Barr

DECEMBER 7, 2022

One of the things I admired the most is his use of powerful words and adjectives to describe the products and services of Apple. I believe that when we use such powerful words in our content and marketing efforts, it adds color and spark while help our expressions pop and stimulate and inspire our audience.

Productivity 52

Productivity Video Groups Marketing 52

Chad Barr

DECEMBER 6, 2023

Recognizing their strengths and weaknesses compared to yours is key to enhancing your market position. Begin by asking targeted questions about these successful organizations: Market Presence: How do their market positions compare to yours? Product and Service Range: In what ways do their offerings differ from or mirror yours?

Industry 52

Industry Marketing Benchmarking Analysis 52

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

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Marketing Consulting Intellectual Property eBook 202

Johanna Rothman

AUGUST 31, 2022

I still want to write more in the book. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate. What happened?

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Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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Management Consulted

DECEMBER 4, 2016

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). INTERESTING BOOK INSIGHTS. QUICK OVERVIEW.

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The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. So I started to get myself booked for talks (which is one kind of experience). Can you still do Proactive Experience Marketing? That’s your job. Definitely!

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Marketing Meeting Productivity Sales 62

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Management Consulted

DECEMBER 23, 2013

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

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Jerry Fletcher

SEPTEMBER 19, 2020

Yes, they were trying to make their product better than all the others out there. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Six people provided their e-mails.

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Marketing Consulting Software Intellectual Property 97

ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. The resulting confession from the Devil made this book so controversial as to remain unpublished for over 70 years.

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Consulting Small Business Video Ethics 52

Johanna Rothman

FEBRUARY 13, 2024

As a consultant, I create many kinds of information products: both writing and speaking. That allows me the most flexibility in my product development. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product.

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Software Productivity Agile Development 87

Kai Davis

JULY 22, 2020

When we talk about productized services, we often touch on how they help you increase your effective hourly rate. Or do that marketing thing to generate more leads? initial calls, client onboarding, marketing, delivering that service, off-boarding). The post The connective tissue around productized services appeared first on ??

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Johanna Rothman

APRIL 9, 2024

I was on the Agile Uprising podcast this past Sunday, discussing my most recent book. Interested in buying the book? See Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility. You can always get the book from the library, too. See (and hear!): Project Lifecycles with Johanna Rothman.

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Agile Culture Productivity Consulting 74

Chad Barr

DECEMBER 8, 2021

It’s most likely your mindset that prevents you from reaching new people, creating new products, and reaching new heights. Their input will become the goldmine to shape your future direction and impact the products and services you create. Get your copy of my latest new books available now on my Amazon’s author page.

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Do It! Marketing

AUGUST 10, 2020

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? The post Marketing Plan? Marketing. No you do not. Don’t let that be you. Hell No – Do This Instead appeared first on Do It! Hell No – Do This Instead appeared first on Do It!

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Steve Shu Consulting

MAY 10, 2010

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead.

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Leadership ROI Media Guidelines 150

Women in Consulting

SEPTEMBER 11, 2014

As content marketing explodes, so too, does the volume of noise. What would your product or service say in completely absurd situations? Put your product or service into a past or future historical period. What would your product be in the future and how would it be used? Consider a comic book or coloring book.

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Marketing B2B Video Banking 92

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Marketing Consulting How To Culture 174

Johanna Rothman

OCTOBER 10, 2023

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. I focus on writing and speaking.

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Intellectual Property Consulting McKinsey Video 85

Tom Spencer

JULY 6, 2013

What is the size of the market? This is also a good time to explore details about the product and pricing. Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? Strategy and framework adapted from Case in Point , a case interview preparation book written by Marc P.

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Marketing Case Interview Interviews Airlines 111

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. Do you want to maximize your marketing time and results?

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Johanna Rothman

NOVEMBER 13, 2023

I'm finishing the Project Lifecycles book. Bob Sutton (@work_matters) November 7, 2023 I'm my own publisher for this book. Books are not as risky as other products, but the whole point of blurbs and reviews is to reduce the risk of people ignoring the book. (I Good books are books that appeal to those boosters.)

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Recruiting Recruitment Conference Tools 84

Steve Shu Consulting

FEBRUARY 19, 2021

The course will be especially geared toward those interested in professional careers within consulting, product development, marketing, services, and technology app (e.g., FinTech) settings.

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Tsavo Neal

APRIL 29, 2021

One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format. The process he takes his patients through in his $1000 assessment can be found in the book. With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it.

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Consulting How To Intellectual Property Productivity 78

Emerson Consulting Group

JANUARY 10, 2019

So why would any self-respecting chief executive choose to jump into an even deeper time and energy suck like the prospect of writing a book? The truth is there are many good reasons to write and publish books (yes, plural … more than one!). Your company will thus benefit as your new book expands its notoriety. to your door.

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Conference Case Interview Nonprofit Journal 40

Emerson Consulting Group

JULY 31, 2018

If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship–despite the rise of social media, YouTube, and Internet marketing–holds no equal.

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Film Advertising Media ROI 40

Johanna Rothman

NOVEMBER 18, 2022

I took an opportunity to write a new book this year, Free Your Inner Nonfiction Writer. That book satisfied one of my business goals: to write more useful books. That book was on my options list, but I had not planned to write that book this year. I'm now able to finish the consulting book.

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Management Productivity Guidelines Consulting 98

Tom Spencer

MARCH 8, 2024

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Productivity Sales Marketing Strategy 158

Kai Davis

JUNE 8, 2020

A reader writes in in reply to a previous daily letter and asks: Am I right that market research ( [link] ) is just a way to verify your positioning ( [link] )? Doesn’t positioning already include the things that you should uncover through market research? Therefore, shouldn’t you do market research first?

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Research Marketing Study Video 40

Rick Conlow

JANUARY 24, 2023

Managers of the future will have the people skills to lead highly productive and engaging hybrid work teams. From 1978 to 2020, CEO pay rose, with inflation-adjustment, 1,322%–this is double stock market growth and astronomical to the pitiful 18.0% Finally, see Rick’s newest book. Their priority will be people-first.

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Leadership Emotional Intelligence Training Training 114

Chad Barr

JANUARY 3, 2024

Learning Resources Choose books, courses, and online tools and platforms to enhance your knowledge and productivity. Marketing Initiatives Identify marketing strategies to boost success. Get your copy of my latest new books available now on my Amazon’s author page.

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Tools Strategy Strategy Strategy& 52

Tom Spencer

JANUARY 25, 2013

Dick Smith: The Power of Viral Marketing. However, while most Australian’s are doing what Australian’s do best, one Aussie veteran is promoting a new range of Australian owned products to support Australian farmers, and is donating 100% of the profits to charity. Definitions. Helpful Links. in Business Strategy.

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Marketing Case Interview Interviews Consulting 103

Kai Davis

NOVEMBER 18, 2023

With the skills you’ll learn in the products contained within this bundle, you’ll be able to drive demand for your business and generate more leads. If you went out and purchased each of these products individually from my website , you’d spend $475 altogether. Learn how to email (almost) anyone and get a reply.

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Productivity Consulting Video Interviews 52