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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Today I'm talking with Lee Cockerell, the former Executive Vice President of Operations for Walt Disney resort and currently a consultant, author, and speaker. In this episode, you'll hear: How Lee evolved as a leader by shedding defensiveness and operating in trust. Why you need to create a system to be a person of your word.

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Insights from Industry Leaders: Your Path to Market Excellence

Chad Barr

Are you profoundly aware of how these top performers operate differently from you? Recognizing their strengths and weaknesses compared to yours is key to enhancing your market position. Begin by asking targeted questions about these successful organizations: Market Presence: How do their market positions compare to yours?

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Why you need a COO or operations manager

Asamby Consulting

Why you need a COO or Operations Manager. Either their operations have grown quite a bit or they are in the midst of growing. Many founders and CEOs ask us this question: Do I need an operations manager? But there are a few questions: Why is it necessary to hire an operations person? We answer with a resounding yes.

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Business Book Review: Beyond the E-Myth

Management Consulted

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). INTERESTING BOOK INSIGHTS. QUICK OVERVIEW.

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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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The connective tissue around productized services

Kai Davis

When we talk about productized services, we often touch on how they help you increase your effective hourly rate. Standard Operating Procedures (SOPs) let you write down and capture your process so you can remember it later and improve it over time. Or do that marketing thing to generate more leads? The secret weapon?

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Consultant Marketing Tech Trap

Jerry Fletcher

The best software has the ability to simplify complex operations and make understandable answers available speedily. Yes, they were trying to make their product better than all the others out there. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing.