Remove Books Remove Development Remove Marketing Remove Productivity
article thumbnail

Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I still want to write more in the book. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate. What happened?

article thumbnail

Product Management – What Is It and How to Get Started

Tom Spencer

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
article thumbnail

Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter

Johanna Rothman

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!) But the content?

article thumbnail

Product Discussion with the Agile Wire

Johanna Rothman

After I spoke with Chad and Jeff on the previous podcast, Deep Dive into Successful Independent Consulting with the Agile Wire , we spoke all about the idea of building products, starting with consulting-based products. See Building the Right Product with Johanna Rothman. In the meantime, enjoy our discussion.

Agile 40
article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
article thumbnail

Book Birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit

Johanna Rothman

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!)