Remove Books Remove Intellectual Property Remove Marketing Remove Productivity
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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.

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Manage Your Intellectual Property

Johanna Rothman

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. When you’re creating a product larger than one person can create, this is an excellent proposition. Books and consulting are all different beasts.

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights. Register Your Trademarks.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Yes, they were trying to make their product better than all the others out there. Then my client offered a book in a webinar he was doing with 2 other experts.

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Business Book Review: Lords of Strategy

Management Consulted

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

Strategy 139