Seth Godin Blog

APRIL 29, 2024

More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Smart marketers understand that peer-to-peer recommendations are scarce and precious, and we shouldn’t be distracted by an NPS that doesn’t actually measure that. Liked doesn’t get you promoted, though.

Methodologies 34

Methodologies Survey Course Marketing 34

Epicflow

JUNE 12, 2023

There are a variety of approaches and methodologies aimed to increase the effectiveness of managing projects and deliver better outcomes. A phase-gate process is linear, which means that each phase starts only after the previous one is finished, which makes it similar to the Waterfall methodology. 1] Ideation. Development.

Management 52

Management Methodologies Resources Analysis 52

1 to 1

MARCH 25, 2014

A study released today by Adobe at its 12th Annual Digital Marketing Summit in Salt Lake City, revealed that most marketers are cemented in ad-hoc processes and age-old methodologies. In fact, 42 percent of 1,000 marketers polled in the survey, stated that they want to reinvent themselves, but only 14 percent know how to do it.

Marketing 43

Marketing Methodologies Survey Study 43

1 to 1

MARCH 25, 2014

A study released today by Adobe at its 12th Annual Digital Marketing Summit in Salt Lake City, revealed that most marketers are cemented in ad-hoc processes and age-old methodologies. In fact, 42 percent of 1,000 marketers polled in the survey, stated that they want to reinvent themselves, but only 14 percent know how to do it.

Marketing 40

Marketing Methodologies Survey Study 40

Effective Managers

MARCH 19, 2024

In this blog, we’ll dive deep into what ISO 20700 is, its significance in the consulting industry, and how mastering these guidelines can significantly differentiate your consultancy in the marketplace. The standard encourages consultants to regularly review and enhance their processes and methodologies.

Guidelines 52

Guidelines Management Consulting Ethics 52

1 to 1

MARCH 25, 2014

A study released today by Adobe at its 12th Annual Digital Marketing Summit in Salt Lake City, revealed that most marketers are cemented in ad-hoc processes and age-old methodologies. In fact, 42 percent of 1,000 marketers polled in the survey, stated that they want to reinvent themselves, but only 14 percent know how to do it.

Marketing 35

Marketing Methodologies Survey Study 35

Epicflow

JANUARY 30, 2024

Employing Hybrid Project Management Approaches More and more organizations recognize the importance of applying flexible PM methodology rather than sticking to solely Agile, Waterfall, or any traditional method. Hybrid project management methodologies will also remain relevant instead of focusing on Agile for every kind of projects.

Trends 52

Trends Management Emotional Intelligence Software 52

1 to 1

MARCH 25, 2014

A study released today by Adobe at its 12th Annual Digital Marketing Summit in Salt Lake City, revealed that most marketers are cemented in ad-hoc processes and age-old methodologies. In fact, 42 percent of 1,000 marketers polled in the survey, stated that they want to reinvent themselves, but only 14 percent know how to do it.

Marketing 32

Marketing Methodologies Survey Study 32

Kates Kesler

MAY 7, 2020

Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers? Doesn’t the Chief Marketing Officer look at opportunities out in the market?

Accenture 91

Accenture Engineering Methodologies Productivity 91

Tom Spencer

FEBRUARY 1, 2020

Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. There are three main types of business consultants.

Consulting 135

Consulting Operations Financial Real Estate 135

PM Alliance

DECEMBER 30, 2022

The efforts that are on the horizon can go through different iterations as your team works to build on the current crop of projects, align with the organization’s stage of maturity, and set the business up for customer and market demands down the road.

Methodologies 67

Methodologies Enterprise Exercises Training 67

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. You can find a coach for just about anything, from success achievement, to marketing professional services.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. Or it might be when you start to blow off meetings with people who express interest in working with you or avoid networking and marketing. How do you express your resistance?

Consulting 156

Consulting System Sales Meeting 156

MishTalk

OCTOBER 19, 2014

Huky Guru posted a couple of interesting charts on his blog today about shrinking credit but rising percentage of nonperforming Spanish bank loans: NPLs of banks rebounded to 16.59%. Spanish Bank Shrinking Credit Nonperforming Loans The "real" numbers are normalized to account for a change in methodology. percent in January of 2014.

Methodologies 72

Methodologies Banking Management Strategy 72

Epicflow

FEBRUARY 15, 2024

Uncertainty There are various sources of uncertainty in manufacturing: inflation, ongoing supply chain challenges, geopolitical tensions, changing market demands, and even the latest technology adoption. A lot of things may change repeatedly during the project, so the approach to dealing with manufacturing projects should be flexible enough.

Management 52

Management Strategy Strategy Strategy& 52

Successful Independent Consulting

APRIL 28, 2017

Many self-employed professionals go to market as both. After that, though, the methodologies diverge. This relates to my earlier blog post, “ Know Your Niche.”) If you describe yourself as both a consultant and coach, this article is for you. There’s a lot of grey area and overlap between the two.

Consulting 150

Consulting Methodologies Examples Tools 150

The Fearless Marketer

DECEMBER 7, 2020

This year I realized that a marketing thing I’ve always been good at was not something I was actually teaching to my clients. My first step was to implement this marketing thing even better to fill my next group program. Then I started teaching this marketing thing to the participants of the new program. And it worked wonders.

Turnaround 62

Turnaround Methodologies Sales Marketing 62

The Consultants Peer Group

DECEMBER 12, 2023

Some of them have a background and context section that provides more information about the client, the industry, and the market situation. We’ll explore that in the next blog -- Proposals: Part 2, What Can You Do, Part 2 of 2. This begs the bigger question, why do proposals at all? What do you do differently?

Intellectual Property 52

Intellectual Property Cover Letters Consulting Methodologies 52

MishTalk

FEBRUARY 13, 2014

This prompted a humorous email discussion of ideas between a few friends including Pater Tenebrarum at the Acting Man blog (see Not a Woman, Just a Chair ). Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Pater states.

Meeting 67

Meeting Methodologies Marketing Management 67

Tom Spencer

AUGUST 4, 2018

Develop your own Product/Program Methodology. Start a Blog. Your blog will serve as your teaching platform, where you can share your knowledge and ideas, and maybe even answer questions that will encourage you to research new topics and learn even more in your field. Harvard Business Review Podcast. WSO Podcast. BCG on Strategy.

Development 68

Development Oliver Wyman Consulting McKinsey 68

LSA Global

NOVEMBER 20, 2020

That means agreement on target clients, value proposition, success metrics, sales processes and methodologies, barriers to success, and a realistic action plan to execute your sales strategy and overcome the key barriers. Establish a Common Sales Process, Methodology and Accounting System. This is a painful mistake.

How To 36

How To Methodologies Sales Metrics 36

Successful Independent Consulting

OCTOBER 5, 2017

An agency is different than a consulting firm because agencies usually place one person at a time, and they assume consultants are bringing their own methodology and tools. How do they go to market? By “agency” I mean a company that matches independent consultants with client projects, like a talent agency.

Consulting 150

Consulting Talent Insurance Insurance 150

LSA Global

SEPTEMBER 23, 2022

Define sales processes that align with how your clients buy, follow proven solution selling methodologies, and ensure that sales and marketing are aligned and supported by customer support, product development, and everyone else responsible for customer success. What type of business sales training and sales coaching is required?

Sales 36

Sales Methodologies Talent Training 36

Consultant Ninja

MARCH 23, 2009

Friedman Billings Ramsey was hot back in 2005 - boutique investment bank, middle market, a cool FBR acronym. The investment bank still operates as FBR Capital Markets. He attributes FBRs previous success to a unique methodology. Hey been reading your blog for a while. I have created a blog on my own experiences.

Oliver Wyman 100

Oliver Wyman Consulting Airlines McKinsey 100

LSA Global

JANUARY 6, 2023

Think of the groupthink that occurred at Kodak — successful for so many years until the market changed. If we had assessed their organizational culture at the time, our hunch is that the leaders and the overall corporate culture were not prescient or flexible enough to change with the market.

Culture 36

Culture Methodologies Change Management Agile 36

PM Alliance

MAY 12, 2023

This is particularly true with digital transformation initiatives, which must often balance the difficulties of long project durations against the market realities of ongoing technology advancements that can quickly change what’s needed (or expected, or available) in a new solution.

ROI 73

ROI Data Financial Operations 73

Kates Kesler

JANUARY 18, 2022

Think of a new internal capability in the same way you would plan to introduce a product or service to the external market. In this way, the new capability is not just a hub and spoke system with users connecting to the center, but a mechanism for connecting people across markets and business lines. Right Connections.

Enterprise 50

Enterprise Talent Accenture Energy 50

PM Alliance

JULY 14, 2023

Data such as workforce metrics, vendor rates, and material pricing gives your team the necessary background to minimize costs by identifying the right resource mix for each market. This information can be used to develop hiring plans that make the best use of low-cost markets.

Data 63

Data Management Transportation Resources 63

LSA Global

AUGUST 28, 2019

Top performing sales organizations are consistently more likely to: Provide proven sales and marketing tools. Capture and transfer sales best practices unique to their industry, unique value proposition , and target market from “A” players to the rest of the team. Adopting a Well-Designed Sales Methodology.

Sales 28

Sales Training Training Methodologies 28

Consulting and Organizational Management

MARCH 19, 2011

Share » Connect » Blog: Consulting and Organizational Development. Library Blogs Home. This Blogs Home. To Subscribe to a Blog. Just wanted to say i love your blog, it’s a great resource for consultants. Recent Blog Posts. Translate This. Guest Writer Submissions. See Part 2 of 3 ).

Consulting 65

Consulting Organizational Development Nonprofit Ethics 65

Epicflow

MAY 4, 2023

Will the developed product satisfy customers and be relevant in the market? In addition, changing requirements are commonplace for research and development projects. Also, there are a great number of initial unknowns in R&D projects – will the research bring the desired result?

Research 52

Research Development Management Resources 52

PM Alliance

DECEMBER 16, 2022

From paying extra for expedited shipping to missing out on favorable market conditions, any slip in an initiative’s timeline can have unwanted effects. Marketing efforts fall out of sync. The addition of a new employer can be big news for the local job market. Staffing takes a hit.

Transportation 52

Transportation Enterprise Financial Productivity 52

Seth Godin Blog

APRIL 17, 2018

In that magazine article, what's the methodology for ranking these semi-famous people? Marketers learned a long time ago that people love rankings and daily specials. Who decides what your salary is compared to the person down the hall? On this road, in this town, what's the threshold before you'll get a speeding ticket?

Metrics 26

Metrics Methodologies Sales Marketing 26

Harvard Business

JULY 19, 2018

One review of methodologies concluded that, management researchers “…do what they know, what they have done, what is efficient and easier, and what is rewarded (i.e., ” We could only console the student by saying that we’re all working on getting findings like this out to the broader market. But we should be.

Research 40

Research Journal Metrics Ethics 40

Management Consulted

MAY 5, 2015

What started off as an informal blog about management consulting with just a few readers became interview prep sessions, resume edits, videos on YouTube and Vimeo, books and the presentations we give at colleges around the world. Watch them sweat as they solve cases on market sizing, profitability, market study and M&A.

Case Interview 100

Case Interview Interviews Consulting Oliver Wyman 100

Consulting Success

JANUARY 29, 2018

Rather than marketing himself as the independent expert in his domain, Ron has built up his business with a group of colleagues that share his passion for the work they do. While many consultants write about their methodology, Ron writes about the things that his clients care about, and that is why his work stands out.

Development 117

Development Consulting How To eBook 117

Epicflow

JANUARY 21, 2022

In addition, to stay competitive on the market, business owners will struggle to deliver their products faster and produce more (e.g. To stay competitive on the market, automotive companies have to deliver their products faster. Read more: Agile Product Development: Agile Methodology Explained.

Automotive 52

Automotive Industry Resources Agile 52