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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! This brings us to Phil's big question, what are my thoughts about his blog post, "What are the differences between a mentor and a business coach?".

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Mistakes Consultants Make With Offers

Consulting Matters

This episode promises to shed light on the distinct differences between products, services, and offers, and why sharpening your focus on offers can be a business-altering move. We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology.

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The High Speed Lane

Alan Weiss

The offer to merely help, without talking about “projects” or methodology or fees, stimulates a substantive conversation. Working a productive four-hour day engaged in such marketing is far superior to an eight-hour day working on irrelevant issues, including computer backups, blog posts, social media, and so on.

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A Phase-Gate Process in Project Management: Questions and Answers

Epicflow

There are a variety of approaches and methodologies aimed to increase the effectiveness of managing projects and deliver better outcomes. A phase-gate process (also known as a stage-gate process) is an approach to managing projects and developing products, which breaks the whole procedure down into phases separated by gates.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers?

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The Ultimate Guide to Manufacturing Project Management: Best Practices and Strategies

Epicflow

Specifics of Project Management for Manufacturing Companies The manufacturing environment deals with creating physical products, which in turn embraces a variety of processes that should be properly managed. This challenge is complexified by the demand for the high quality of delivered products and a lack of human resources.

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. By proprietary methodologies.