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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! This brings us to Phil's big question, what are my thoughts about his blog post, "What are the differences between a mentor and a business coach?".

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How to Conduct A Market Scan And Find Your Niche

Consulting Matters

You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Today, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.

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Is a Blog Valuable?

David A Fields

A question I was asked: Everyone tells me that I need a blog. Do you blog? Closing Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships writing adding value benefits Consultative selling fees Marketing starting projects value proposition' If so, why? Is it valuable for you?

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Importance of Website Marketing

Business Consulting Agency

Effectively marketing your website is the key to unlocking its full potential. Find here the facts and statistics that show the crucial importance of marketing websites for any size and type of business. The importance of website marketing cannot be ignored. For results, websites must be marketed properly.

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Having Marketing Challenges Suddenly? Help Is Available

Business Consulting Agency

Marketing has gotten so much more complex in comparison to past times. Then, the recent couple years changed consumer behavior, which impacts marketing again. Marketing is always adjusting to the times. Marketing is a diverse landscape nowadays. Having marketing challenges suddenly?

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11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy

Tsavo Neal

When is the last time you read a helpful blog article that gave you actionable advice to improve your consulting business? Did you know that there are consultant-specific blogs that host such advice? Although books are a fantastic way for consultants to learn how to run a more profitable business — blogs can be just as helpful.

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Why Marketing Won’t Work for Your Consulting Firm. Or Will It?

David A Fields

Many consulting firm leaders think marketing their consulting practice is like baseball: You get up to bat with your articles, or blogs, or tweets, or speeches (a.k.a. your marketing). At some point you’ll hit one out of the park; i.e., one of your marketing tactics garners a passel of viewers or readers or listeners.

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