Is Behavioral Economics Used in Business?
Steve Shu Consulting
APRIL 19, 2018
” Broad conscious, concerted efforts to apply behavioral economics probably did not begin until sometime after 2008 with the release of Thaler and Sunstein’s book, Nudge. I wrote a book, Inside Nudging: Implementing Behavioral Science Initiatives in 2016, mostly to help bridge the gap between science and the application in business.
Let's personalize your content