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Why Retailers Should Retire Holiday Shopping Season

Harvard Business

The retail industry has been disrupted in practically every way imaginable. It’s about time that retailers also rethink their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year.

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Virtual and Augmented Reality Will Reshape Retail

Harvard Business

Virtual reality (VR), along with its sister technology augmented reality (AR), offers retailers the opportunity to transform how people shop. One customer might try on shirts without having to travel to the store. Retailers looking to develop a virtual commerce strategy should consider breaking it down along the following dimensions.

Retail 28
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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business

Big box retail stores are losing relevance, while e-commerce and specialty stores grow in appeal. As a result, big box retail must shift its strategy — from competing on access and selection to staging big experiences and providing big discounts. is over-retailed. Several dynamics have produced this trend: The U.S.

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

Sales 28
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

This seemingly banal transaction speaks volumes to the power of how established retail has pervaded our everyday experience in the United States. Customers have myriad channels to discover new products and shop at outdoor gear retailers to explore, evaluate, and choose what they need. Experiment #1: The Handi Shop.

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Examples of Concluding Your Case Interview (Part II)

Tom Spencer

Also, we noted that since the client has ancillary products that are already in the same market, they’ve got a lot of the key relationships with retailers and distributors already worked out and operated, so that seems like a big benefit. He’s also an avid traveller with passion for FinTech, marathon, and blogging. Image: Pexels.

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.