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Behavioral Science Casebook Example: Ring Website Screens

Steve Shu Consulting

Goals What is the apparent priority in terms of product versus service sales? Unclear how the blue circle “Sale” icon differs from the “Save $X” label. List prices are provided as reference points with sales prices also listed. Things to Think About. Choice Architecture and Design What are some key elements of the design?

Examples 195
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What do you need to know about “price framing”?

Wakeman Consulting Group: Dave's Blog

Reference point: You vs. the Competition. The point of reference that exists in your market’s mind. Are you happy being low cost and making up sales on volume? Let me explain the areas with some examples: Low Price/Competition’s Reference Point: You are a commodity. You do: Pull sales forward in some cases.

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How To Explain What You Do with Clarity and Confidence

Consulting Matters

” statement, people will immediately know why they want to work with you or refer you to friends or colleagues. For consultants and coaches, traditional sales don’t work. A pitch is about sales. Learn more about my Brand Positioning and Messaging strategy services: [link]. A story is about service.

How To 156
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Book Review of “The New How” (Business Strategy Book)

Steve Shu Consulting

It is atypical for me to write a book review for this blog, but Nilofer Merchant’s “ The New How: Creating Business Solutions Through Collaborative Strategy ” is very respectable contribution to both audiences of this blog and the process of strategy development in general. through customized, experiential learning sessions.

Strategy 218
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Business Book Review: Boston Consulting Group On Strategy

Management Consulted

Boston Consulting Group on Strategy is a compilation of 82 valuable articles called Perspectives, 4 Harvard-reviewed business articles and 8 other articles written by various members of The Boston Consulting group between 1968 to 2005. WHY READ IT? QUICK OVERVIEW. INTERESTING BOOK INSIGHTS.

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10 Tips to Shorten Your Sales Cycle

LSA Global

Shorten Your Sales Cycle In sales, time is money. The more quickly you can close the right deals with the right clients – or kick unqualified leads out of your pipeline – the more successful you and your sales team will become. For more sales in less time, don’t be shy. Don’t view referrals as an afterthought.

Sales 36
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Maximizing Retail Success

Business Consulting Agency

In the digital age, the success of retail brands hinges significantly on their online presence and marketing strategies. With consumers increasingly turning to online shopping, having a well-marketed retail website is paramount for attracting customers, driving sales, and building brand loyalty.

Retail 52