Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Fast to act/Comfortable with volatilty: Market leaders. In a competitive environment you risk being a me too product that has to fight on commodity attributes or the market has moved by the time you get there. You wait until the product/service/trend is established then you act. They see an opportunity and they act.

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Sports Retail Film Industry 52

Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link]. Connect on LinkedIn: Betsy Jordyn [link].

Operations 156

Operations Leadership Hotels Sports 156

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Think of Martin Luther King, Jr.’s

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B2B Marketing Examples Sports 127

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. Those include: If we pay people too much based on their productivity we’ll lose money. If we ignore sales and marketing strategies business will eventually disappear. It’s to promote parity and it’s worked. 600 or higher.

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Sports Metrics Banking Small Business 40

Harvard Business

JUNE 2, 2016

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Although there is nothing wrong with commitment and perseverance, I, however, think sport (much less war) is often an unhelpful analogy.

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Sports Management Resources Culture 28

Markovitz Consulting

AUGUST 19, 2020

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

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Guidelines Operations Talent Sports 140

Seth Godin Blog

DECEMBER 10, 2023

Perhaps 40 went to a famous college, maybe 10 played competitive sports. They were older and younger than the average ‘target market’ for most products. Most wouldn’t be cast in a commercial. All of them were kinder and wiser than the typical TV character, and cared very much about something important.

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Resumes Sports Media Sales 46

Tom Spencer

JULY 21, 2023

With increasing consumer demand for ethically sourced and environmentally responsible products, organizations need to consider the entire lifecycle of their products. This includes promoting circular economy principles – reducing waste, repairing and re-using products, and recycling raw materials – to extend the life cycle of products.

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Consulting Energy Transportation Analysis 78

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.

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Strategy Strategy Strategy& Case Study 78

Tom Spencer

JULY 14, 2023

In this context, businesses and individuals alike have an incentive to shift production and consumption decisions based on changing social norms and on the carrots and sticks contained in environmental policy. The industry has gained significant momentum, and also emerged as a major player in the global energy market.

Energy 78

Energy Consulting Government Industry 78

Harvard Business

OCTOBER 30, 2018

Products fueled by data and machine learning can be a powerful way to solve users’ needs. Classic examples include Google search and Amazon product recommendations, both of which improve as more users engage. Data products are a team sport. Develop the data-savvy of product and business groups.

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Data Productivity How To Development 35

Tom Spencer

DECEMBER 9, 2022

You could focus on a specific skill, becoming a subject matter expert, or becoming known for your charitable work, community leadership, or sporting prowess. Networking and personal branding are not merely about having your managers know that you exist, but are about marketing yourself as a product.

Consulting 88

Consulting Accenture Sports Management 88

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. Predictions for the new year: Selling tickets will be tough in most markets. We have economic challenges in some markets.

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Sports Marketing Travel Turnaround 59

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Understand what the market really thinks of you.

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Sports Marketing Research Strategy 59

Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Business owners/sellers: Don’t say, “If only the buyer is good at marketing…” (the business will exponentially grow).

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Sports Sales Industry Course 40

Consulting Matters

JULY 7, 2022

First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. So, I thought, why not bring on some of my former clients so you can hear for yourself?

Operations 156

Operations Leadership Transportation Consulting 156

Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

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Productivity Advertising Study Marketing 28

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Pride: Customers feel proud and inspired to use the company’s products and services.

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Marketing Apparel Retail Company 50

Tom Spencer

JANUARY 13, 2021

Is the problem at hand a market-wide problem? The information about whether our competitors are experiencing the same problem has implications for whether it is an internal problem, or perhaps the entire market is shrinking. What kind of products does our customer offer and how do they differ from one another? Image: Pixabay.

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Case Interview Interviews Analysis Sports 88

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Dave Saliaris: Yeah.

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Interviews How To Engineering Productivity 208

Tom Spencer

MARCH 28, 2021

Imagine that you did not succeed with the consulting offer and instead start as an employee in the area of business development, finance, or marketing. If a customer has not received a product which he ordered, firstly understand why, then set up a solution path, prioritize tasks, derive appropriate solutions and talk to your employees.

Case Interview 88

Case Interview Interviews Sports Consulting 88

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Dave Saliaris: Yeah.

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Interviews How To Engineering Productivity 189

Tom Spencer

FEBRUARY 23, 2024

For example, you could try taking on the role of President of your school or university club, joining the executive committee of an organisation, directing a production, or becoming the editor of your school newspaper. For example, you may be particularly skilled at art and design, and was therefore in charge of marketing and publicity.

Consulting 78

Consulting Cash Flow Leadership Course 78

Harvard Business

MAY 3, 2016

.” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. Join the conversation. With John Gourville and Elie Ofek.

Education 29

Education Productivity How To Research 29

Tom Spencer

JULY 22, 2015

He says being in business is not like playing a sport or being in warfare. Even in the friendliest of work environments employee performance will be reviewed annually and productivity will be compared against other employees working at the same level. And what is marketing, if not the pure and free exchange of information.

Transportation 60

Transportation Industry Sports Construction 60

Buzzsprout

MARCH 6, 2023

Spoken word audio popularity The consumption of spoken word audio (talk radio, podcasts, audiobooks, and sports) is on the rise across the board. News is the second most popular podcast genre, followed by true crime, sports, and health & fitness. of all podcast listeners and 48,789,778 podcast downloads. 17% use social media.

Data 52

Data Advertising Trends Media 52

Martinka Consulting

JUNE 22, 2015

A sports reporter was asked to ask himself the perfect question and answer it. It’s really a shame that more aren’t like the abovementioned sports reporter. At least in the Seattle area there seems to be a lot of startup activity and a vibrant buy-sell and M&A market. He wrote, “What has football meant to me?”.

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Sports Report Industry Productivity 40

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

B2B 52

B2B Sales Sports Marketing 52

Tom Spencer

DECEMBER 15, 2018

Consider some of the impacts branding can have: Provides direction for future product development. Serves as the foundation for marketing communications. So, with that being said, what are hospitals, health systems, and healthcare companies doing to build a strong brand and develop a clear and distinct position in the market?

Healthcare 60

Healthcare ROI Marketing Sports 60

Tom Spencer

MARCH 16, 2014

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Availability of credit (consider also the liquidity and depth of the credit markets).

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Analysis Intellectual Property Trends Ethics 114

Martinka Consulting

FEBRUARY 5, 2020

Good employees are hard to find and often are not in the job market. Great employees with industry knowledge and experience are in the job market even less. By being larger you can reduce most or all of the following: Customers Employees Management abilities Product Owner. Just talk to any executive recruiter. Yes, we can!

Cash Flow 40

Cash Flow Small Business Sports Talent 40

Martinka Consulting

OCTOBER 24, 2014

The big sports news in Seattle last week was that the Seahawks traded their $20 million (plus three draft choices) mistake, i.e. Percy Harvin. I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses. Get rid of the people causing the problem. Take action.

Hotels 40

Hotels Sports Culture Talent 40

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. ” The “What’s the Matter with Owen?”

Recruiting 28

Recruiting Recruitment Talent Strategy 28

Martinka Consulting

OCTOBER 25, 2014

The big sports news in Seattle last week was that the Seahawks traded their $20 million (plus three draft choices) mistake, i.e. Percy Harvin. ” I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses. Take action.

Hotels 40

Hotels Sports Culture Talent 40

Tom Spencer

JULY 28, 2018

Based on a recent study by Global Industry Analysts , the global market for wearable medical devices is projected to eclipse $4.5 1 In the United States, the predominant market in this space, it is estimated that roughly 20% of Americans currently own a wearable fitness device. billion by 2020. Potential Benefits.

Healthcare 74

Healthcare Insurance Insurance Data 74

Martinka Consulting

NOVEMBER 18, 2014

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Perhaps your equipment is outdated and not productive enough.

Sports 40

Sports Sales Exercises Finance 40

Harvard Business

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

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Sports Company Exercises Fashion 28