Wakeman Consulting Group: Dave's Blog

JANUARY 22, 2023

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

Marketing 45

Marketing Research Sports Data 45

Tom Spencer

JULY 21, 2023

Through data-driven analysis consultants can provide tailored recommendations on adopting clean tech solutions, such as renewable energy systems, energy-efficient technologies, and waste reduction strategies. Consulting firms can support organizations in developing effective green marketing and branding strategies.

Consulting 78

Consulting Energy Transportation Analysis 78

Markovitz Consulting

AUGUST 19, 2020

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

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Guidelines Operations Talent Sports 140

Wakeman Consulting Group: Dave's Blog

MARCH 26, 2023

One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?” Using price based promotions tells the market, “I don’t believe in the value of my product.”

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Sports Research Marketing Culture 49

Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. Those include: If we pay people too much based on their productivity we’ll lose money. If we ignore sales and marketing strategies business will eventually disappear. Business Buying Exit Strategies Increasing Value Weekly Memo'

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Sports Metrics Banking Small Business 40

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Fast to act/Comfortable with volatilty: Market leaders. In a competitive environment you risk being a me too product that has to fight on commodity attributes or the market has moved by the time you get there. You wait until the product/service/trend is established then you act. They see an opportunity and they act.

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Sports Retail Film Industry 52

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Think of Martin Luther King, Jr.’s

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B2B Marketing Examples Sports 127

Harvard Business

JUNE 2, 2016

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Although there is nothing wrong with commitment and perseverance, I, however, think sport (much less war) is often an unhelpful analogy.

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Sports Management Resources Culture 28

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Brand Strategy is three questions: a) Who are we targeting?

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Sports Marketing Research Strategy 59

Management Consulted

AUGUST 9, 2015

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. Known for its incredible family-style and entrepreneurial culture, relaxed work style, and long retention of employees, OC&C competes not only on strategy but also on culture.

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Interviews Culture Strategy Strategy 100

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. Predictions for the new year: Selling tickets will be tough in most markets. We have economic challenges in some markets.

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Sports Marketing Travel Turnaround 59

Harvard Business

OCTOBER 30, 2018

Products fueled by data and machine learning can be a powerful way to solve users’ needs. Classic examples include Google search and Amazon product recommendations, both of which improve as more users engage. Data products are a team sport. Develop the data-savvy of product and business groups.

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Data Productivity How To Development 35

Consulting Matters

JULY 7, 2022

First, I have been talking for the last few episodes about the importance of not just identifying your ideal client but getting in their hearts and minds so you can position yourself, products/services, and copy to connect with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Operations Leadership Transportation Consulting 156

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. These days, I advise Fortune 500 executives to treat talent as they would customers: Understand their behavior, and design recruiting strategies that meet them where they are.

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Recruiting Recruitment Talent Strategy 28

Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Business owners/sellers: Don’t say, “If only the buyer is good at marketing…” (the business will exponentially grow).

Sports 40

Sports Sales Industry Course 40

Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 28

Productivity Advertising Study Marketing 28

Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Pride: Customers feel proud and inspired to use the company’s products and services.

Marketing 50

Marketing Apparel Retail Company 50

Tom Spencer

FEBRUARY 23, 2024

For instance, many Oxford students participate in the Oxford Strategy Challenge, which is a mini consulting experience that allows students to work in teams to develop solutions and recommendations for a real business or local organisation. In fact, team sports is an often overlooked way of demonstrating teamwork.

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Consulting Cash Flow Leadership Course 78

Harvard Business

NOVEMBER 24, 2017

After expending considerable effort on formulating a strategy, most executives would like to see their company’s strategic plans fully executed. However, compliance with the strategy doesn’t necessarily correlate directly to performance. The Gap Between Strategy and Execution. Insight center.

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Strategy Strategy Strategy& Turnaround 28

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. I was a sounding board to other higher executives about what their strategies may be or how they might sound in a particular presentation at a quarterly review in front of thousands of people. Dave Saliaris: Yeah.

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Interviews How To Engineering Productivity 208

Harvard Business

MARCH 21, 2017

Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy. Consider that Amazon also offers free same-day delivery by 9 PM on more than 1 million items in select areas and free two-hour delivery on some products in select metro areas through its Prime Now option.

Strategy 38

Strategy Strategy Strategy& Retail 38

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. I was a sounding board to other higher executives about what their strategies may be or how they might sound in a particular presentation at a quarterly review in front of thousands of people. Dave Saliaris: Yeah.

Interviews 189

Interviews How To Engineering Productivity 189

Harvard Business

NOVEMBER 22, 2017

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

Strategy 28

Strategy Strategy Strategy& Company 28

Tom Spencer

DECEMBER 15, 2018

Does a hospital really need a branding strategy? Consider some of the impacts branding can have: Provides direction for future product development. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning?

Healthcare 60

Healthcare ROI Marketing Sports 60

Management Consulted

APRIL 2, 2017

Strategy& (PwC). Ask any consultant about the Middle East, and Booz (now Strategy&) will be the first name on their lips! A little later, Booz was acquired by PwC and rebranded as Strategy& Now that our little history lesson is complete, let’s continue. Here we go! McKinsey & Company. McKinsey at #4?

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Oliver Wyman Consulting Deloitte Real Estate 160

Buzzsprout

MARCH 6, 2023

Spoken word audio popularity The consumption of spoken word audio (talk radio, podcasts, audiobooks, and sports) is on the rise across the board. News is the second most popular podcast genre, followed by true crime, sports, and health & fitness. of all podcast listeners and 48,789,778 podcast downloads. 17% use social media.

Data 52

Data Advertising Trends Media 52

Martinka Consulting

OCTOBER 25, 2014

The big sports news in Seattle last week was that the Seahawks traded their $20 million (plus three draft choices) mistake, i.e. Percy Harvin. ” I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses. Take action. ” Muhammad Ali.

Hotels 40

Hotels Sports Culture Talent 40

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 35

B2B Education Media B2C 35

Martinka Consulting

FEBRUARY 5, 2020

Good employees are hard to find and often are not in the job market. Great employees with industry knowledge and experience are in the job market even less. By being larger you can reduce most or all of the following: Customers Employees Management abilities Product Owner. The icing – the top three. The figure below shows this.

Cash Flow 40

Cash Flow Small Business Sports Talent 40

Martinka Consulting

OCTOBER 24, 2014

The big sports news in Seattle last week was that the Seahawks traded their $20 million (plus three draft choices) mistake, i.e. Percy Harvin. I had a client buy a great business because the owners expanded into another market, it didn’t work, but they wouldn’t cut their losses. Get rid of the people causing the problem. Take action.

Hotels 40

Hotels Sports Culture Talent 40

Tom Spencer

JULY 22, 2015

He says being in business is not like playing a sport or being in warfare. Even in the friendliest of work environments employee performance will be reviewed annually and productivity will be compared against other employees working at the same level. And what is marketing, if not the pure and free exchange of information.

Transportation 60

Transportation Industry Sports Construction 60

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.

Sports 34

Sports Transportation Pharmaceuticals Sales 34

Martinka Consulting

NOVEMBER 18, 2014

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Perhaps your equipment is outdated and not productive enough.

Sports 40

Sports Sales Exercises Finance 40

LSA Global

OCTOBER 11, 2019

Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. What Is a Sales Playbook? Sales Culture. Sales Talent.

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Sales How To Tools Sports 28

Harvard Business

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

Sports 28

Sports Company Exercises Fashion 28

Tom Spencer

DECEMBER 15, 2018

DO follow-up on my replies and build with natural conversation (good topics to mention are sports, food, and travel). Being simply an observer in such groups has helped me learn a lot about networking techniques and strategies that I brought into my arsenal for future use. The smoother it is, the better. Poor body language.

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Cover Letters Travel Interviews Groups 60