article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

How to Understand Key Metrics in a New Industry

Tom Spencer

These numbers were used to describe the health of a business or industry, to identify trends, or point out top performers. To help me understand these new numbers I use analogies based on my initial training to help me understand a new industry. Industry averages and norms – Is the metric on par with industry averages?

Metrics 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

article thumbnail

Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. During this successful run, he was an Ernst and Young Entrepreneur of the Year award finalist and was twice recognized for excellence in entrepreneurship by the Orange County Business Journal.

article thumbnail

Manufacturing Product Process Help Through Consulting Services

Business Consulting Agency

Precision in Product Formulations Benefit: Business consultants bring specialized knowledge to the formulation process, ensuring that products are developed with precision and adhere to industry standards. Fact: McKinsey & Company reports that companies with faster time-to-market are 40% more likely to outperform their competitors.

article thumbnail

Guide to Launching a Skin Care Product Line

Business Consulting Agency

Creating a skin care product line is a nuanced endeavor that demands a blend of creativity, scientific precision, and industry knowledge. Fact: A study in the Journal of Cosmetic Dermatology found that products with scientifically backed ingredients are perceived as more effective by consumers.

article thumbnail

Small Business Success: The Role of Business Consulting Agency

Business Consulting Agency

From limited resources and strategic uncertainties to operational inefficiencies and market competition, these hurdles often impede their progress. Strategic Ambiguity : A lack of cohesive strategies leading to unclear objectives and uncertain market navigation.