article thumbnail

Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

article thumbnail

VOMP Your Way Out of a Conflict

Makarios Consulting

Knowing how to resolve them is critical to not only peace within your business, but to the ongoing productivity of your business. Mary Ann acknowledges the need for sales to align better with operations and concedes that some commitments might have been made in haste. VOMP stands for Ventilation, Ownership, Moccasins, and Plan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
article thumbnail

84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 65
article thumbnail

Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. Procuring or Creating Your Products The procurement strategy for your products defines your business’s operational foundation.

article thumbnail

Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

article thumbnail

Using Experiments to Launch New Products

Harvard Business

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. But the experiment also accounted for the effect that Express Pool had on existing Uber products and made clear that launching it would make good business sense.