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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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VOMP Your Way Out of a Conflict

Makarios Consulting

Knowing how to resolve them is critical to not only peace within your business, but to the ongoing productivity of your business. Mary Ann acknowledges the need for sales to align better with operations and concedes that some commitments might have been made in haste. VOMP stands for Ventilation, Ownership, Moccasins, and Plan.

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How to Write a Great Sales Letter

The Fearless Marketer

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter.

Sales 63
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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. A thorough exploration of niche markets using tools like Google Trends, Amazon Best Sellers, or Etsy Trends is imperative.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 66
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Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

Women in Consulting

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.