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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
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Servant Leadership Coaching Your Superpower

Rick Conlow

Our partnership with them included servant leadership training. The company’s sales goals required great improvement in employee engagement and customer experience. Sales results beat the competition. To keep up with customer needs and competitive pressures they needed their teams to be more productive.

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 66
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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Without changes outdated polices and training on the topic, it is challenging to adopt and implement servant leadership principles. Study the literature, get training and coaching, and do your homework.

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When Consultants Should Facilitate, Coach or Train | Consulting.

Consulting and Organizational Management

When Consultants Should Facilitate, Coach or Train By Carter McNamara on April 13, 2010. There are strong feelings that consulting, facilitating, coaching and training are very different roles. Here are some guidelines for what roles to use and when. When You Might Resort to Training.

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Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

Women in Consulting

If you’re tempted to say that no one else offers the same product or service that you do, then there’s a good chance that either you’re kidding yourself or there is no market for what you want to sell. I actually worked for a company once which thought they had acquired winning product. Competition is a good thing.

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Happy (Disruptive) New Year!

Makarios Consulting

If you are confronted with the necessity of making a major change in your business, here are four guidelines for leading change that will help make 2021 a great year. Give an update on sales, revenue, customer satisfaction, productivity, or whatever metrics are most beneficial to show the company’s progress.