article thumbnail

Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.

Marketing 103
article thumbnail

Placebos and objective reality

Seth Godin Blog

Entire industries (like fashion) are built on bringing people something that changes the way they interact with themselves and the world. It doesn’t matter whether you believe the car is running more efficiently–it either is or it isn’t, and it isn’t.

Fashion 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making costumes

Seth Godin Blog

Look through any fashion magazine and you''ll quickly come to understand that fashion is the act of making a costume. Most marketing, then, is costume work, not the search for the most efficient function. No, it''s a costume. And costumes are an artifice designed to remind us of something else. So packaging is a costume.

Fashion 47
article thumbnail

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Typically, each department owns the relationships with one or more of the organization’s stakeholder groups.

article thumbnail

The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

article thumbnail

15 Best Business Podcasts for Independent Consultants

Tsavo Neal

We discuss what actually works in generating business, from writing books to organizing events to old-fashioned relationship building. Forecast by Ahmad Munawar Forecast is a show about marketing for professional services leaders. We publish two episodes per week: a core marketing lesson on Mondays and an expert interview on Thursday.

article thumbnail

What U.S. CEOs Should Do with the Money from Corporate Tax Cuts

Harvard Business

For example, well-managed consolidators such as Dell Technologies are doing well in this market. In a world of tight labor markets, where recruiting and retention are at a premium, investing to make frontline employees more productive should be a priority. The goal is to increase efficiency while providing a better consumer experience.