Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
Harvard Business
NOVEMBER 28, 2023
How should the fashion company scale its adaptive fashion line?
Successfully Marketing Products With Professional Help
Business Consulting Agency
NOVEMBER 5, 2022
What comes into fashion or is trending and so on. Successfully marketing products with professional help can boost sales. Marketing is required to increase sales. Marketing, advertising, sales, product development, and so much more can be assisted with. You are already well marketed as a celebrity.
Productivity 
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Combatting COVID-19 in Emerging Markets
Tom Spencer
AUGUST 29, 2020
Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Emerging markets face a unique challenge when it comes to deploying technology to fight COVID-19 due to the large role that informal markets play in these economies.
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Boost Your Online Presence Using Warm Website Photography with Suzanne Rothmeyer
Consulting Matters
JUNE 8, 2023
We dive into the evolution of marketing, discussing how the traditional marketing template is becoming less effective, especially with women now making 70-80% of all purchasing decisions. Plus, don't miss Suzanne's valuable insights into the power of fashion, preparation, and collaboration when creating your visual brand.
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Big Data in Marketing – It Is Here To Stay
Tom Spencer
MARCH 31, 2018
This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.
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How Global Companies Can Create a Consistent Customer Experience
Harvard Business
AUGUST 30, 2023
In the past, companies could limit expansion in a more controlled fashion to just one market at a time. But with this new approach comes risk: If your customers in one market receive less value than those in another, they perceive your offering differently.
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Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy
Harvard Business
JULY 6, 2023
This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy. When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering.
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"Selfie" Fashion Trends: Cheap Dresses and "Rentabag"; Mish Handbag Tips
MishTalk
JULY 29, 2015
The popularity of sending "selfies" has even influenced retail sales and women's fashion. In the above video, FT’s Andrea Felsted visits online fashion retailer Asos to see how it is adapting its business model in the era of the selfie. After all, one cannot be seen in the same outfit too often! Sorry ladies, sold out.
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Marketing good.
Seth Godin Blog
OCTOBER 18, 2013
Marketing good is the McMansion that looks good at an open house but isn''t particularly well built or designed for actual living. Marketing good is the catalog of gimcracks and doodads that entices the casual shopper but sells stuff that ends up in a closet. or good good? It''s just junk.
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What Creativity in Marketing Looks Like Today
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
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Leveling Up: Consulting Skills for an AI-Powered World
Tom Spencer
APRIL 21, 2023
For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The client can use this insight to target their marketing campaigns and direct their product development efforts accordingly.
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Placebos and objective reality
Seth Godin Blog
NOVEMBER 13, 2022
Entire industries (like fashion) are built on bringing people something that changes the way they interact with themselves and the world. The more a market is based on mutually agreed upon measurements, the less appealing it is to the maker of a placebo. Because the placebo is so powerful, we spend a lot of time and money on it.
Fashion 45
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Servant Leadership: A Better DNA for Leaders
Rick Conlow
JANUARY 17, 2023
Mr. Demoulas is the beloved CEO of Market Basket, a grocery store chain of seventy locations and 25,000 employees in the NE United States. Consequently, he is changing his industry with cheaper quality fashion while having an ethical conscience of its impact on customers, employees, the community, and the environment.
Leadership 111
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Dancing for the early adopters
Seth Godin Blog
MARCH 9, 2023
When the public markets want the organization to move beyond novelty seekers and reach the masses. On the other hand, most tech companies and fashion brands lose their mojo and their masses when they try to be the regular kind. Suddenly, the dancing that used to work is the very thing that is a problem.
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Crowdsourced Products Sell Better When They’re Marketed That Way
Harvard Business
NOVEMBER 8, 2016
That seemed like a missed marketing opportunity. We found that labeling crowdsourced new products as such — that is, marketing the product as “customer-ideated” at the point of purchase (POP) — increased the product’s market performance by up to 20%.
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What exactly is roadmapping?
Kai Davis
FEBRUARY 6, 2023
And it’s a way for you to get started working with your client in a low-risk fashion. You’ll get started with the essential information to market, sell, and deliver roadmapping projects to your clients. Roadmapping is a paid discovery and strategy project. It’s a way for you to charge for your time and expertise.
Fashion 40
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Options for Post Consulting Careers
CaseInterview.com
OCTOBER 30, 2019
I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Work for one of the major fashion designers in NYC. In charge of global marketing launches for Gillette. . *
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The Secrets of Retail’s Repeat Top Performers
BCG
JANUARY 20, 2017
The best value creators over time are those that are insulated from e-commerce, capitalize on the growth of emerging markets, and continually evolve their business model. Travel and tourism, consumer durables, consumer nondurables, and fashion and luxury were the other four.
Good fences
Seth Godin Blog
MAY 16, 2021
It’s easier to sell a new fashion or a sports team than it is to sell public health. Like most of the human challenges we face, it’s a marketing problem, a chance to use words and affiliation and possibility to create change.
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Can Consulting Make a Positive Social Impact?
Tom Spencer
OCTOBER 29, 2021
Projects have ranged from database management and data survey to impact assessment and market research. Project Innovators provide the deliverables in a timely fashion by working with Project Managers ( PMs ). The innovators also attend skill sessions, where they learn about topics from survey building to project management.
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Restoring Derelict Spaces to Lease-Ready Condition
Tom Spencer
NOVEMBER 8, 2015
These are great for: Trial marketing a new brand, product, or testing out a new region. Advertising and Marketing. It only takes a little imagination to realize that an empty shop window makes for a great spot to place advertising and marketing. Selling seasonable items (e.g. Christmas, Halloween, etc). Showroom space.
Advertising 60
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Customer intent is a treasure trove of actionable data hiding in plain sight
1 to 1
JULY 29, 2022
Insights into what customers want and need are more important than ever as the economy and market conditions change. Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential.
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29 Product Roadmap Explained
Tom Spencer
SEPTEMBER 7, 2019
Since the roadmap identifies all the initiatives required for the creation and marketing of a product, it involves long-term strategies to achieve important business goals. More often than not, a product roadmap is executed phase by phase in a linear fashion. Only then, can the product manager initiate the product scoping.
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PM Career Paths
Tom Spencer
AUGUST 24, 2019
In order to successfully get there, you need to have a good understanding of the market as well as the competition that awaits. Other areas of study include management, marketing, public relations, statistics, and advertising. She was formerly an Associate Product Marketing Manager (APMM) at Microsoft within Azure.
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Want to Create an Online Course? Three Types of Profitable Consulting Courses
Consulting Matters
AUGUST 19, 2020
I have several different courses and if you have been a client of mine in any form or fashion, you will know that I do have a lot of different things and you've seen the backend of my system and the library. The one thing that's really important though, is there's a lot of marketing that goes into it. Here we go.
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Strategic Alignment Does Not Mean Agreement
LSA Global
JULY 2, 2022
What Strategic Alignment Can Do for Your Business The power of strategic alignment occurs when every part of the organization is working in a unified fashion to implement the “intentions” that define the business strategy in a way that makes sense to the business AND the people. to-1 Customer Satisfaction 3.2-to-1
Leadership 36
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Monopoly and network effects
Seth Godin Blog
APRIL 10, 2020
Old-fashioned monopolies rely on some sort of coercion. It’s not pretty, and left unchecked, it eliminates all of the benefits of free markets. It’s not pretty, and left unchecked, it eliminates all of the benefits of free markets. Or perhaps you set up interlocking trusts that put a stranglehold on any competitors.
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Recruiting Strategies for a Tight Talent Market
Harvard Business
APRIL 7, 2016
Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. For people in other professions, it may be Quora, a website that hosts questions and answers on subjects from programming languages to fashion to the outbreak of the Zika virus. What’s the trick?
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Creating the Diverse Organization: How to Thrive in a Complex World
BCG
APRIL 13, 2016
In an increasingly complex world, companies have to do business in many different markets, work with many different brands, partner with many different suppliers, and use many different operational structures in many different businesses. Perspective Wednesday, April 13, 2016. Their watchwords have been focus, streamline, and lean.
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Making costumes
Seth Godin Blog
AUGUST 29, 2013
Look through any fashion magazine and you''ll quickly come to understand that fashion is the act of making a costume. Most marketing, then, is costume work, not the search for the most efficient function. No, it''s a costume. And costumes are an artifice designed to remind us of something else. So packaging is a costume.
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Band Parents?—?The Ideal Ad Hoc Team Model?
Harmonious Workplaces
OCTOBER 26, 2023
Heck, I have worked as a “desk jockey” for most of my career in management and marketing. We can learn how nonprofits harness the power of volunteers most effectively and use that information to motivate people at work in a similar fashion to achieve great things from even small contributions.
Nonprofit 52
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Here’s how Retailers are Shifting from Surviving to Thriving in a New Normal
1 to 1
JULY 7, 2021
asked Lee Petersen, EVP of thought leadership and marketing at WD Partners, a strategy and design firm. C&A Brasil, for example, the Brazilian arm of a European chain of fast-fashion clothing, saw purchases through its WhatsApp channel grow exponentially during the pandemic. to more than $4.4
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Chinese and American Consumers Have Different Ideas About What Makes a Product Creative
Harvard Business
FEBRUARY 23, 2017
For example, one of the most striking differences we saw depended on whether the product was for a mass market. The Chinese believed that the mere fact that a product was for the mass market indicated the product was creative. But Americans believed that being designed for a mass market did not make a product creative.
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The DNA of a New Species of Leaders
Rick Conlow
FEBRUARY 15, 2021
Mr. Demoulas is the beloved CEO of Market Basket, a grocery store chain of 70 locations and 25,000 employees in the NE United States. Consequently, he is changing his industry with cheaper quality fashion while having an ethical conscience of its impact on customers, employees, the community, and the world.
eBook 52
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Cracking Pricing Strategy Case Studies
Tom Spencer
OCTOBER 19, 2019
The luxury fashion industry often uses this approach. Here are the typical questions you would ask to figure out value-based price: What segment of the market are we planning to sell the product to (e.g. Is it to win market share, increase profitability, etc.? DoorDash if you are UberEATS)? 15% service fee)?
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Do Independent Consultants Still Need Résumés?
Successful Independent Consulting
FEBRUARY 2, 2017
With LinkedIn and personal websites widely used to promote careers, the idea of independent management consultants having a printable résumé may seem old-fashioned. Understanding the difference will make marketing yourself to potential clients more effective. However, in most cases it’s still necessary.
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Digital Reroutes the Auto Purchase Journey and OEM Strategies
BCG
AUGUST 11, 2016
OEMs must learn to use digital interactions more effectively to engage consumers early in and throughout the purchase journey, and they must adapt brand, distribution, and marketing and communication strategies suitable for the digital age.
Strategy 40
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The consulting case study: What you need to know
freshminds
MARCH 5, 2018
Investment banking case studies are a lot more quantitative and tend to focus on reading financial statements and based on a corporate finance deal e.g. a company going public on the stock market. Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies.
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The Ansoff Matrix
Tom Spencer
OCTOBER 8, 2013
A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?
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113 Introduction to Case Interviews
Tom Spencer
JUNE 8, 2019
The purpose of the case interview is for the interviewer to gain a sense of how you can interpret new data and information in a focused fashion, perform basic calculations, and solve complex problems in a structured manner. Typically, it is a one-on-one interview but group case interviews are not unheard of. Image: Pexels.
Transforming Media Core Technology to Meet Digital Demands
BCG
SEPTEMBER 6, 2016
Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Article Tuesday, September 06, 2016. Now, it’s TV’s turn.
Media 40
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Getting Buyer’s Journey Mapping Back On Track
Prudent Pedal
JANUARY 21, 2020
Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.
B2B 52
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Law of Excuses: It's Always Something (But Never the Right Thing)!
MishTalk
SEPTEMBER 24, 2014
, I have a proposal: If France would cut public spending in general, by a third, reduce taxes by as much, and roll back all socialist regulations, I suggest "up", and in a very dramatic fashion. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.
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64 How Our Hotel Used Data to Make Our Laundry Service Glamorous
Harvard Business
MARCH 1, 2017
The guest who wears the Brioni likely sees themself as part of the world of fashion, and their shirt as an investment rather than a consumable. Fashion and clothing were central to the guest experience — much more so than we had realized. In addition, fashion has become a larger part of our social media outreach.
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