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How to Write a Great Sales Letter

The Fearless Marketer

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter.

Sales 63
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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent.

Sales 28
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 28
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The COVID-19 Scalability Problem

CaseInterview.com

My work helps clients create surges in market demand and then adapt to sell to and service those new customers. If you have a surge in qualified leads but aren’t closing them, you know the constraint in the overall system lies in the sales team. This is the topic of my book Extreme Revenue Growth.).

System 111
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Oliver Wyman interview preparation: the inside story

Management Consulted

Oliver Wyman’s CEO, John Drzik, states that the long-term aspiration is to be recognized widely in the market as the gold standard in consulting. And, of course, their claim to fame, Financial Services , is broken down into even more practices including: Finance and Risk. Corporate and Finance and Advisory.

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11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy

Tsavo Neal

Rather than blogs focused on a particular consulting industry, I’m listing blogs that are focused on business development, marketing, and sales for consultants and independent professionals. The Zipursky cousins are marketing masterminds, and have a deep expertise in how consultants can build a thriving consultancy.