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Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. Market penetration can be pursued through a combination of initiatives relating to pricing, product, placement and promotion (see “ Four P’s Framework ”). (Source: Flickr ).

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Royal Air Force officer nails London McKinsey interview

Management Consulted

Andy had failed a case interview with one firm but had a confirmed chance with McKinsey London, and he didn’t want to walk away without the offer. It also represents an exciting new moment for us – the first in a series of video interviews we’ll be posting on the site. Jenny Rae: Hi Andy, how are you? Jenny Rae: Good.

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Purpose of the Consulting Interview

Tom Spencer

Over the coming months we will be posting about the consulting interview. In this post we look at the purpose of the consulting interview. The purpose of the consulting interview is twofold. Why do interviewers use the Airport Test? Management Consulting airport test client readiness consulting consulting interviews'

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn of the Consultant’s Institute, and I’m so excited to interview Charles Browne. And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Why isn’t it getting out?

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Unlock Your Potential: Harness the Enneagram for Professional and Personal Growth with Sarah Wallace

Consulting Matters

To learn more about the Enneagram and its applications, listen to the full interview and embark on your journey of self-discovery and professional growth.

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Agile Practice Guide Interview with Mike Griffiths

Johanna Rothman

Shane Hastie interviewed us during Agile 2017. His interview (which was a ton of fun!) Agile approaches demand culture change on the part of the sponsors/company/people who want the product. We now have tools to make collaboration at a distance fun and productive. See Bridging Mindsets: Creating the Agile Practice Guide.

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Organization Change: i4cp Interview with Amy Kates

Kates Kesler

i4cp (Institute for Corporate Productivity) recently interviewed Amy Kates on organizational change. Click below to download insights from Kates Kesler’s experience guiding change in large complex organizations.