Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

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1 to 1

MAY 20, 2024

This week’s Fast Track CX ROI webinar is the second episode in ECXO’s three-part series of short, practical sessions hosted by Ricardo Saltz Gulko, ECXO co-founder and managing director of Eglobalis , a global adviser in CX, design, and innovation. Removing friction leads to lower costs, higher margins, market share, and sales velocity.

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Tom Spencer

NOVEMBER 10, 2023

Active participation in industry events, conferences, webinars, and networking gatherings signals that a candidate is invested in staying updated on the latest industry trends and developments. Referrals can be a game-changer in the competitive consulting job market.

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Tsavo Neal

NOVEMBER 13, 2017

In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Here’s what I asked members of each firm: In what ways do you use your website to help you attract and develop new business? How does your website help you establish your brand?

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

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Meeting B2B Productivity Marketing 62

The Fearless Marketer

APRIL 6, 2020

Are you wondering where you should put your business and marketing focus right now? ” This quote came through my email today from Marketing Week Columnist, Mark Ritson, and I thought it was appropriate: “The world does not need our support or our concern. This also helps me be proactive in developing new and effective strategies.

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Groups Survey Marketing Research 62

Rod Burkert

FEBRUARY 4, 2020

Face-to-face meetings like lunches can be effective practice development pump primers. Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Gary Trugman. And valuing small and medium-sized BUSINESSES requires a different practice development effort to attract small and medium-sized BUSINESS OWNERS.

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Asamby Consulting

MARCH 17, 2022

New and innovative products have brought economic growth, communication and educational accessibility, and environmental sustainability to the advancement of society. Improved Productivity In order to improve productivity, you should streamline what you need to focus on and what you need to cut out.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Sports Marketing Research Strategy 59

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

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Consulting eBook Education Resources 60

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy Strategy& 202

Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. Working Your Network.

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Rod Burkert

JULY 17, 2019

And last week, my first Practice Development INSIDER webinar (with Chris Mercer) launched. Top webinar complaint: The time allocated to the webinar was not appropriate. (I Top webinar compliment: Absolutely brilliant! This week is the 4 th anniversary of me writing this newsletter. Best $100 I’ve spent all year.

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Chad Barr

JULY 18, 2018

Finally, what constitute the makeup of your remarkable offerings in products and services. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few. Use this framework to craft and develop your future powerful content and share with us.

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Intellectual Property Video Interviews Media 52

Comatch

JUNE 21, 2022

Various new trends and cultural shifts have led to a demand-heavy market. As a result, there is an urgent need to develop new and improved recruitment strategies to overcome these obstacles. Secondly, engineers and product experts must have a clear career progression roadmap. 6) Push Career development.

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Rod Burkert

JANUARY 15, 2019

A sincere “Thank you” to the people who purchased my 2019 BVFLS Practice Development Marketing Plan. It was my debut digital product and y’all made it a big hit. Every quarter requires fresh content, but we can charge whatever the market will bear. It took me a few hours to create, design, and market.

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Intellectual Property Course Industry Examples 40

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Rod Burkert

MAY 8, 2019

As you can imagine, I am speaking about practice development … the title of my talk is Scale Your Business Model. – We can deliver BVFLS products using leverage to get more time, money, and freedom. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc.

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. Once you successfully define your space, to me there are two core elements, discipline and market.

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Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

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Consulting Advertising Case Interview Conference 68

Rod Burkert

NOVEMBER 3, 2020

Or, like your clients who have had to “pivot” their products and services to reflect Covid-impacted times, will you have to (or should you want to) reinvent/redesign/ reimage/recalibrate yours? Because I can tell based on my experience of coaching BVFLS practitioners, vision is more important than having great marketing. Be the only.

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Rod Burkert

JANUARY 21, 2020

Well, I listened to a recent webinar from two colleagues, Jay Harrington and Tom Nixon. They specialize in practice development for attorneys, and they have some alternatives to the lunch dilemma. The problem is fewer and fewer people want to have them because more and more people want to protect their time!

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Study Meeting Examples Video 52

Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. PR is important, but it will not change things overnight, make up for a poor product or service, or sell your product or service by itself. You’ll be better off for it.

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How To Media Productivity Interviews 69

Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Other Marketing Pieces (16:36). If you have an online product, maybe it’s an e-book.

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Rod Burkert

OCTOBER 2, 2019

riffs on Jim’s success from augmenting his traditional 1:1 BVFLS client service valuation practice with 1:many BVFLS user products (like his newsletters and webinars). Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Ron Seigneur. In case you missed last week: Why can’t we copy Jim Hitchner?

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1 to 1

AUGUST 30, 2021

In-person meetings have nearly disappeared, replaced by Zoom meetings, webinars, virtual trade shows, online wine tastings, and cooking demonstrations. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

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Harvard Business

JANUARY 5, 2018

Entrepreneurship, even in the form of part-time work to complement a traditional day job, can provide a useful hedge against economic uncertainty and a way to develop new skills. ” Don’t just come up with a clever notion; make sure people actually want it before you spend a lot of money developing it.

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Tsavo Neal

AUGUST 10, 2017

Since your services page naturally leads to your products and services, it can become your highest revenue-generating page if you design it well. His “product ladder” goes from Books -> Training Programs -> 1-on-1 Coaching -> Consulting Services. A seamless experience for his potential clients. UI Breakfast.

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Consulting Productivity Examples Training 60

1 to 1

MAY 7, 2013

Marketing Research Articles. Webinars & White Papers. 1to1 Webinars. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. --> -->. ); 1to1 Media is a division of Peppers & Rogers Group, a leader in Management Consulting. Back towww.1to1media.com. 1to1media.com.

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Chad Barr

NOVEMBER 25, 2012

Some people are too quiet about their products and services,” says Chad Barr, author of “Million Dollar Web Presence,” (Entrepreneurs Press, 2012). The most successful entrepreneurs are unbelievable marketers. Barr co-wrote “Million Dollar Web Presence” with Alan Weiss, a management and organizational development consultant from Ohio.

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Women in Consulting

OCTOBER 26, 2015

But we can develop skills and expertise that make us relevant, credible, and sought after. I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. Face it, none of us can change our gender, race or age.

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