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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Here’s what makes it different and why it’s important.

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7 Ways Your Website Can Transform Your Life

Consulting Matters

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. Would you believe me if I told you those results, although significant, are a mere scratch on the surface of the potential available to you as you embark on your website development process? Congratulations! What do I want?

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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 45
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Strategy for Success—Why Growth Is Not an Option

LSA Global

Can you think of any strategy for business success that does not depend upon growth? Today, a successful strategy often requires dedicated internal and external partners. Yes, their film was among the best and they owned 90% market share, but that did not matter when film became obsolete and they did not shift their strategy in time.

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What Inclusive Urban Development Can Look Like

Harvard Business

One of us is an urban theorist, the other a community-focused real estate developer. EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Developers have two primary ways to help create new and better jobs.

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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

These platforms have been developing partnerships with audiovisual publishers and content providers for years, with which they share revenues from advertising," the report [in French] said. Subsidies For Films No One Watches Forbes has some interesting comments as well. France’s audiovisual regulator thinks so. billion ($1.8

Finance 78
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Kodak’s Downfall Wasn’t About Technology

Harvard Business

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. No strategy is static.

Film 28