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What Marketing Strategy Is the Best for You?

The Fearless Marketer

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Now, all of these strategies can be effective. It’s a challenging, yet passive strategy. Fist pumps!

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Ensure you're booked solid with clients you love.

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Snowden Film "Citizen Four" Reveals How He Did It; Second Leaker Involved; Files on 1.2 Million People; Snowden Vindicated

MishTalk

Just screened tonight was the two hour film which will be released by the Weinstein Company this month. Please consider The Guardian article Citizenfour Review – Poitras'' Victorious Film Shows Snowden Vindicated. Citizenfour must have been a maddening documentary to film.

Film 78
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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. It measures critical areas of Marketing health— that’s Marketing with a capital “M.” .

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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 45
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Strategy for Success—Why Growth Is Not an Option

LSA Global

Can you think of any strategy for business success that does not depend upon growth? Today, a successful strategy often requires dedicated internal and external partners. Yes, their film was among the best and they owned 90% market share, but that did not matter when film became obsolete and they did not shift their strategy in time.

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

” This and a slew of similar maxims reflect a common view of strategy execution: that it’s distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success — underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus.