Remove Course Remove Efficiency Remove Marketing Remove Sales
article thumbnail

Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

Image generated by AI using a free version of Canva Of course you’ve heard of ChatGPT but are you using it to work smarter and more efficiently yet? Outbound Marketing: Craft engaging content for newsletters, emails, brochures, and LinkedIn posts. If not, you should be! not creative) to 1.5 really creative).

article thumbnail

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

Sales 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Evaluate Your Marketing Leader’s Performance

Prudent Pedal

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. Prerequisite Reading: We will be evaluating your Marketing leader’s performance based on your firm’s School of Marketing Thought.

article thumbnail

Decoding the Profit Puzzle

Consulting Matters

And you need a marketing system. Not marketing tactics that you occasionally do but a set of tactics to build awareness that you exist and motivate clients to work with you that are aligned to move a potential client along their journey toward working with you AND that you'll consistently implement. The market responds.

article thumbnail

The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28
article thumbnail

7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. If you're struggling with answering these questions - get the Start right course! Check out our marketing agency services, mentoring programs, and courses at [link]. Take Action.

article thumbnail

A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 28