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Ten Factors to Consider Before Jumping into Independent Consulting

Successful Independent Consulting

Being a self-employed consultant or “solopreneur” isn’t for everyone. I made the leap to independent consulting in 2004 and never looked back. Now I run a national talent agency for HR consultants as well as the Professional Independent Consultants of America, both organizations that help independent consultants be successful.

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Consultant Marketing Juggernaut

Jerry Fletcher

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Consulting: [link] Speaking: [link].

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The Connection – Development Process

The Fearless Marketer

Next, you need to DEVELOP those ideas, insights, resources, and connections into something useful. Let me give you a scenario: You’re meeting with a client to share some ideas they can use to work with their employees virtually. And you then follow-up to get more client meetings and expand on the ideas you’ve shared.

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More Meetings = More Clients

The Fearless Marketer

The purpose of B2B marketing is to get meetings with prospective clients. Do they look up productivity consultants on Google, find a web product page about “Productivity and Creative Services for Businesses” and then click on the buy button? Ultimately, they call the consultant and have an initial conversation.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. Content marketing is essential for consultants because we are in the knowledge business.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.