Is Writing a Business Book Worth the Trouble?
Emerson Consulting Group
JANUARY 10, 2019
So why would any self-respecting chief executive choose to jump into an even deeper time and energy suck like the prospect of writing a book? The truth is there are many good reasons to write and publish books (yes, plural … more than one!). Your company will thus benefit as your new book expands its notoriety. to your door.
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