Applied Behavioral Economics Rule of Thumb #7: Attention is Limited, So Maximize the Behavioral Impact Ratio
Steve Shu Consulting
FEBRUARY 17, 2023
The title of the journal article, spells out people’s tendencies loud and clear, “Adding is favoured over subtracting in problem solving”. What about this complicated feature in the product? What did participants suggest? People tend to have an additive bias, and this could inadvertently lead to poorer design.
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