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7 Creative Ways to Boost E-commerce Sales

Tom Spencer

Here are 7 e-commerce marketing techniques to boost your online sales. Minimizing these costs can help e-commerce businesses retain customers during the checkout process and ultimately increase sales. Social media is also a great way to spread the word about new promotions and sales, driving more traffic to your site.

Sales 60
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

Sales 49
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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

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Trend Watching 2018 The Year of Convergence

Cheryl Cran

now in 2018 we are going to see even more ‘outing’ of inappropriate, inexcusable and intolerant attitudes and behaviors. What we are going to see for trends in 2018 has a theme which is ‘convergence’ the melding of science/health/technology at a higher level than we have seen as a human collective.

Trends 22
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Using Experiments to Launch New Products

Harvard Business

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. To see how this can be valuable, consider how Uber rolled out its Express Pool service in 2018. Unsurprisingly, Express Pool created new kinds of trip matches.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
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Institute of Management Consultants Announces New Chair and Directors of the Board

IMC USA

June 5, 2018 — The Institute of Management Consultants USA (IMC USA, www.imcusa.org ) announces the election of Juan A. CMC is a consultant with The Dallas Marketing Group and specializes in marketing, market research, strategic planning, sales, operations and product development in tech, medical devices and health care.