The Importance of Perspective
CaseInterview.com
DECEMBER 21, 2020
It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. The old way of thinking: “We are better than our competitors, so we should be winning sales.”. It turns out that all of their sales and marketing materials were geared toward the message, “why buy from us vs. another direct competitor.”.
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