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The Importance of Perspective

CaseInterview.com

It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. The old way of thinking: “We are better than our competitors, so we should be winning sales.”. It turns out that all of their sales and marketing materials were geared toward the message, “why buy from us vs. another direct competitor.”.

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My Struggles with Suicide

CaseInterview.com

My strongest and earliest memory of depression and suicidal thoughts occurred in the two years leading up to 2008. In early 2008, it became beyond obvious that the math on the mortgage no longer worked. All of my prospective clients decided not to buy anything for the upcoming year, and my future pipelines of sales declined by 100%.

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We May Not Have a Clear Path, But We Each Have One

Harmonious Workplaces

In 1999, rock-and-roll legend Rikk promoted me within six months from sales associate and drum department head at Sam Ash Music to Operations Manager, where I not only led a warehouse crew, but I became the regional trainer on an Oracle-based POS system at the age of 23. In this role, I performed all aspects of business.

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The Importance of Perspective

CaseInterview.com

It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. The old way of thinking: “We are better than our competitors, so we should be winning sales.”. It turns out that all of their sales and marketing materials were geared toward the message, “why buy from us vs. another direct competitor.”.

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Inside a Fortune 500 Boardroom

CaseInterview.com

In contrast, my favorite boardroom belonged to a clothing retail chain in California during the Great Recession of 2008. The company had suffered a 40% drop in sales. Additional Resources. To get access to these free resources, just fill out the form below: First Name *. I do not want free resources. eventually.

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further.

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Coronavirus: Leadership during a Crisis

CaseInterview.com

There was the Great Recession in 2008. My guidance has usually been in the context of a client seeing major drops in sales, engaging in layoffs, and redirecting the team in a productive direction (as opposed to being paralyzed by fear or working on their resumes). They will also tell everyone else, "Hey, sales are down 50%.”.