Remove whats-in-a-name
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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Because they’re experts in their field, their name immediately comes to mind when a specific phrase, problem, or business need pops up. Because they’re experts in their field, their name immediately comes to mind when a specific phrase, problem, or business need pops up. What is his sweet spot? What is he really good at?

Exercises 195
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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

Most consultants tend to use an hourly rate anyway, because it’s the easiest to figure out, there’s less risk of undercharging, and it’s what most clients are used to. Most consultants tend to use an hourly rate anyway, because it’s the easiest to figure out, there’s less risk of undercharging, and it’s what most clients are used to.

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As a Solopreneur, Don’t be #OpenToWork on LinkedIn. Do this instead!

Successful Independent Consulting

So what to do instead? It’s an excellent tool to establish your credibility, create awareness about your expertise and services, expand your network, and of course, keep in touch with your existing connections to help foster referrals. Some are useful to us as solopreneurs, others not so much. Think of it from your prospect’s point of view.

Tools 195
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What / Who Is a Professional Independent Consultant?

Successful Independent Consulting

File a fictitious business name statement. You do not have to incorporate or form an LLC to use a business name. If you tell people you are a consultant, many of them will not understand that you are an independent professional in business for yourself. They have good reason to be confused. We are our own boss.

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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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For Solopreneurs, Business Development = Relationship Development

Successful Independent Consulting

For example, real estate agents are experts at keeping their names fresh in people's minds. This is why being known for something is so important as well as keeping your name top of mind. This is why being known for something is so important as well as keeping your name top of mind. It's vexing for at least three reasons.

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What Everyone Should Know about Transformational Organizational Change with Dali Hammouch

Consulting Matters

Here’s what you need to know Have you ever wondered if you have what it takes to influence executives to engage in transformational change …especially in today’s complex, volatile, ambiguous marketplace? Unsure about how to influence and guide executives through organizational transformation?