Advanced analytics can drive the next wave of growth for transportation and logistics companies

McKinsey

Marketing & Sales InsightsEven without perfect data, T&L companies can generate sales growth through analytics-based insights. Here’s how it’s done.

Cass Truck Transportation Index in Freefall

MishTalk

It’s a measure of market fluctuations in per-mile truckload … Continue reading → EconomicsThe Cass Truckload Linehaul Index is down for the third consecutive month.

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Combatting COVID-19 in Emerging Markets

Tom Spencer

Much less emphasis has been placed on developing tools suitable for emerging markets and the businesses in these economies. Obstacles in Emerging Markets. Small and medium sized enterprises ( SMEs ) in emerging markets are struggling to keep afloat. Reading Time: 5 minutes.

Indonesia’s Traveloka finds strength in local markets amid the pandemic

McKinsey & Company

Insights on Travel, Logistics & Transport InfrastructureTraveloka president Henry Hendrawan discusses how the online travel unicorn has rebounded by helping travelers in Southeast Asia find—and finance—fun close to home.

Navigating the EU rail-market liberalization

McKinsey

The European Union’s liberalization of the commercial long-distance passenger-rail market will have sizable impact for both operators and investors, potentially benefiting the entire rail industry. Insights on Travel, Transport & Logistics

Durable Goods Orders Decline 2%, Led by Transportation; QE Bounce Effect is Over; Recession on the Way?

MishTalk

Transportation equipment, specifically aircraft orders, are once again skewing durable goods orders which fell 2.0 Excluding transportation, durable goods were unchanged which is slightly lower than expected. Looking at transportation equipment, both aircraft and motor vehicles were weak. Shipments and Orders Current vs. Prior The transportation decline was expected. The decline ex-transportation was not expected.

Drivers Not Needed: Tesla "Autopilot" Software Allows Self-Parking Without Driver; Completely Driverless Public Transport Test in Arizona

MishTalk

Driverless transport to and from airports and around college campuses is the logical next step. Completely Driverless Public Transport Test in Arizona Spectrum reports Uber Could Be First to Test Completely Driverless Cars in Public Uber CEO Travis Kalanick has made no secret about wanting robots to replace human drivers in his rideshare service—and now he’s found somewhere to develop them. "Autopilot" Self-Parking Hate parking cars in tight spaces in garages or streets?

How Do You Grow A Business In A Fast-Changing Market?

Simon Associates

Take Lyft and Uber, for example, and how they’ve upended transportation. Apps and mobile devices continue to cause major market shakeups as they either change the way people interact with a market or find their way into new markets.

The endgame for postal networks: How to win in the age of e-commerce

McKinsey

The e-commerce megatrend is a big opportunity for postal players, but market and competitive dynamics are squeezing incumbents. Insights on Travel, Transport & LogisticsThree winning tactics can help these companies stay competitive.

How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community.

s+b Trend Watch: 3D Printing's Impact on the Transportation Industry

Strategy+Business

As 3D printing becomes more common, many products, their parts, or the raw materials needed in their manufacture can be made locally--reducing or eliminating the need to ship them to market. Certain products, those that are both highly suitable for 3D printing and have a relatively high cost of shipping, are particularly vulnerable

Tesla’s Strong Brand Gives It Unusual Expansion Potential

Harvard Business

Marketing Transportation Digital ArticleIts move into car insurance could be just the beginning.

Taxiing for takeoff: The flying cab in your future

McKinsey

How big is the potential market for personal air mobility, and what will it take to develop it successfully? Insights on Travel, Transport & Logistics

4 Things That Are Required Right Now

The Fearless Marketer

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Shopping, entertainment, news, restaurants, and transportation have all been turned upside down.

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Taxiing for takeoff: The flying cab in your future

McKinsey

How big is the potential market for personal air mobility, and what will it take to develop it successfully? Insights on Travel, Transport & Logistics

Moving forward: How COVID-19 will affect mobility in the United Kingdom

McKinsey

COVID-19 is changing transportation patterns worldwide. Here’s what mobility players need to know about the market in the United Kingdom. Automotive & Assembly Insights

How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. What goes into a marketing piece like this? What are you actually selling?

How to Turn Intangible Concepts into Tangible Services

The Fearless Marketer

This is the second of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. And you answer, “I’d like to buy some transportation.”. Well, yes, you want transportation, but the salesperson can’t actually sell you that, it’s only a concept. I know, this sounds stupid, nobody would try to buy ‘transportation.’. What goes into a marketing piece like this? What are you actually selling?

A Refresher on Marketing Myopia

Harvard Business

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. Some of the failure is likely attributable to the fact that many company leaders, including executives, have what’s called marketing myopia —a nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really want. What is marketing myopia?

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Loyalty remains important, but this finding indicates that the future of marketing — and, in the big picture, many businesses — depends on serving a customer’s most relevant needs in the moment. Topic Images Inc./Getty

Emerging Demographics Are the New Emerging Markets

Harvard Business

A radical demographic shift is transforming the nature of consumer markets. Marketing savvy just isn’t enough to track these consumers. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. Juan Díaz-Faes for HBR.

Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Data-Driven Marketing. Marketing and sales: offline vs. online. Brand marketing and the car buying experience have always been integral to being a premium automotive brand, and the majority of those crucial interactions have already moved online. Marketing and sales: emotional vs. experiential. Given how radically technology is changing the definition of premium across automotive product, marketing and sales, services, and brand equity, the status quo is not viable.

How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. We found an ideal storefront near a busy market in central Bhubaneswar.

The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? the transport market) or very narrowly (e.g.

The Real Reason Uber Is Giving Up in China

Harvard Business

In a group photograph, 30 CEOs with a combined market capitalization of $2.5 It is true that Kalanick consistently called China the most important market for Uber. Uber truly wanted to succeed in its fastest-growing market, one where taxi drivers outnumber their U.S. The company’s losses were mounting in a bid to win market share. When Uber entered the Chinese market, it soon learned it had to change its core product.

Two Ways to Break into India’s Consumer Market

Harvard Business

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel. But import duties, taxes, transportation costs, and slow supply chains can cause the market size to be very limited in India with such an approach.

Sanctions Lifted: Iran About to Unleash Tidal Wave of Oil Into Depressed Markets; How Big the Wave?

MishTalk

Every major stock index in the Middle East, with the exception of Tehran’s, plunged on Sunday as the prospect of Iran adding to an oil supply glut pummeled markets already reeling from falling crude prices and a global sell-off in equities. The oil industry is braced for an increase in Iranian production after western powers lifted many of the sanctions linked to its nuclear programme, paving the way for Tehran’s full return to the international market.

Four forces to watch in trucking and rail freight

McKinsey

North America’s freight-transport markets are back on track. But executives shouldn’t overlook structural shifts in the sector’s profit pools. Our Insights

The Trend Is Your “Friend”

CaseInterview.com

You can choose to go “with” the change in market demand or go “against” it. As painful as it might be to adapt to major shifts in market demand, it’s the only sustainable path forward. Can we adapt to that market demand?”.

The Right and Wrong Ways to Regulate Self-Driving Cars

Harvard Business

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. “Self-driving” or “smart” cars will simply become whatever we call the next generation of transportation technology. legal system is already having trouble keeping up with the pace of developments in transportation.

Is Tesla Really a Disruptor? (And Why the Answer Matters)

Harvard Business

But is its automotive business a disruptor, poised to transform the entire transportation sector? These include offering a more expensive product whose superiority shifts consumer buying patterns, a “blue ocean” alternative that redefines consumer expectations to create new market space, and a long period of growing revenue but shrinking profits that lead to industry collapse and reincarnation based on a new value proposition.

How Ford Is Thinking About the Future

Harvard Business

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward. Ford’s next market was Austin, where it has grown to more than 50 vans. Bloomberg/Contributor/Getty Images.

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Hard Questions on Our Transition to Driverless Cars

Harvard Business

Given how central automotive transportation is to our cities, commerce, and daily lives, saying that AI will change life as we know it is no understatement. This distinction is important because the driver is typically the most expensive part of a transport business, be it taxi services, last-mile logistics, or long-haul trucking. Of the large markets, the U.S., Transportation. Economics & Society Supply chain Transportation Digital Article

What Should an Apple Car Be?

Harvard Business

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. One way to appeal to this demographic (and to the parents who often finance young drivers’ transportation) is to focus on safety. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.

Airlines Like United Can Underpay Bumped Passengers Because of a Government Rule

Harvard Business

Department of Transportation (DOT) rule — is already to blame for some of the problems with overbooking. Gate agents typically let the market rule by raising the reward until enough flyers decide to change their travel plans. This will yield a more market-based result. If involuntary bumping is banned, airlines will have no choice but to offer market-based compensation to voluntarily get people off planes. Pricing Transportation Digital Article

To Understand the Future of Tesla, Look to the History of GM

Harvard Business

” When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. And 100 years later Elon Musk would see that the future of transportation was no longer in internal combustion engines and build the next great automobile company.

Driverless Cars Will Change Auto Insurance. Here’s How Insurers Can Adapt

Harvard Business

About this forecast To create this forecast, the Stevens team conducted a dynamic forecasting computer-based simulation, which considered consumer purchasing behavior, insurance revenue calculation, automobile market sales, and new insurance sub-categories. This is significant for a roughly $200 billion market. Playing effectively in the AV market means being able to control data generated by AVs and by the communications and software systems that support them.