Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Clarity Consultants

JULY 20, 2023

By actively participating in training programs and encouraging their teams to do the same, leaders set an example and communicate that continuous learning is valued and supported. Offer a mix of formal training programs, workshops, webinars, mentoring, coaching, and self-paced eLearning modules. Contact us today.

Culture 95

Culture Training Training Leadership 95

The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

How To 117

How To Advertising Training Training 117

Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

Development 113

Development Strategy Strategy Strategy& 113

Do It! Marketing

JUNE 26, 2020

No events – no meetings – no training. Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?) Marketing. Is the speaking business dead?

Video 52

Video Training Training Course 52

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Why should I train their people for free? You might have other considerations, such as how much marketing reach the other person/organization has. I declined their offer. This was a one-sided offer of value.

Intellectual Property 71

Intellectual Property Consulting Guidelines Process Improvement 71

The Fearless Marketer

MAY 25, 2020

This Friday, I’ll be hosting my final “Going Radically Virtual Webinar.” make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. I hope you can attend.

B2B 71

B2B Small Business Energy Education 71

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. I also said that I helped professional service businesses with their marketing. But that’s really not enough.

Meeting 118

Meeting Marketing Video Media 118

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

Sales 26

Sales Marketing Balance Sheet Data 26

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48

Meeting Marketing How To Resources 48

The Fearless Marketer

APRIL 20, 2020

And, in my spare time, I launched my free Going Radically Virtual webinar program and newsletter. Writing, speaking, coaching, consulting, training? For me, it was writing articles and offering webinars. The post My Not So Brilliant 6-Step Action Plan appeared first on Action Plan Marketing. What is Your Plan?

Resources 62

Resources Groups Talent Financial 62

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Rod Burkert

DECEMBER 18, 2020

She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. My favorite was: The webinar made me feel like I had walked down the hall to chat with some colleagues.

Interviews 52

Interviews Mercer Development Video 52

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

Sports 59

Sports Marketing Research Strategy 59

1 to 1

SEPTEMBER 21, 2022

On the other hand, hiring skilled labor and retaining a trained workforce continues to be challenging in the current market. This is a question posed to two of TTEC’s banking and insurance experts —Group Vice President Kristen Hein and Vice President JoVanna Dukes during a recent LinkedIn LIVE webinar. EX will be key for 2023.

Financial 26

Financial Talent Training Training 26

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. It wasn’t therapy and it wasn’t training. Through the look and feel of your website, videos, webinars, etc.,

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

1 to 1

MAY 4, 2020

On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. And with deals on hold, approach that time as an opportunity to pursue new markets. This is especially true today.

Sales 26

Sales How To Resources Meeting 26

Consulting Matters

JULY 8, 2020

Pinpointing your ideal client and joining the conversation that is inside their heads is the foundational key that will unlock your marketing effective, close rates, per contract and client fees, your client impact and the joy you experience in your business. What would make them sign up for our training or webinar?

Consulting 156

Consulting How To Exercises Film 156

Chad Barr

MARCH 8, 2010

I view the web as an important component of your overall marketing effort and driving interest to your organization. From the promotion of consulting, mentoring, speaking, training, booklets, books, DVDs, surveys, workshops, retreats, webinars, teleseminars and more. Yet there is no short cutting the system.

Marketing 40

Marketing Survey Video Media 40

1 to 1

MAY 19, 2020

TTEC’s webinar, Shifting Back: How to prepare for what’s next in the contact center , discussed the innovations needed to build a long-term digitally resilient organization. The newfound agility of their workforce helps organizations minimize the previous risks from over concentrating in certain markets. Take the lead with digital.

Real Estate 26

Real Estate Company Agile Strategy 26

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

Consulting 114

Consulting Productivity Advertising Training 114

Epicflow

JANUARY 30, 2024

1] Watch the webinar to gain more insights into AI applications in project management: Utilizing AI on Different Levels of Multi-Project and Resource Management Leveraging Data Analytics Along with the adoption of AI, project managers are increasingly relying on data in their work — when making decisions, forecasts, analyzing performance, etc.

Trends 52

Trends Management Emotional Intelligence Software 52

Harvard Business

DECEMBER 17, 2018

In 2016, country and function heads were asked to identify innovation ambassadors for each of the markets we’re in: 80 people senior enough to connect innovation to strategy and make things happen. We also provided webinars and conference calls to explain our other offerings and to share learning. Building an agile network.

Company 41

Company Agile Training Training 41

1 to 1

AUGUST 30, 2021

In-person meetings have nearly disappeared, replaced by Zoom meetings, webinars, virtual trade shows, online wine tastings, and cooking demonstrations. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

B2B 29

B2B Sales ROI B2C 29

Asamby Consulting

MARCH 17, 2022

Innovative businesses are able to keep their operations and products relevant to the rapid changing market conditions. Innovation helps organizations optimize their business and stay competitive in the market as mentioned above. Have I hired an external company for staff training? Invest in developing new products and services.

Company 52

Company Productivity Operations Meeting 52

Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. Refusing to be media trained. Anyone who will interview with the media needs to be media trained. Or that publicity will automatically generate sales or raise their stock price.

How To 69

How To Media Productivity Interviews 69

Tsavo Neal

AUGUST 10, 2017

Kai Davis’ services page (Url is /pricing, and it’s listed as Books & Video Trainings in his menu) is an excellent example of a services page for a consultant who has both many products and productized consulting services. Your articles, podcast episodes, and webinars count as your free products and services.

Consulting 60

Consulting Productivity Examples Training 60

Management Consulted

AUGUST 20, 2012

We are entertaining the possibility of doing a monthly meet-and-greet webinar for prospective clients – perhaps launching in early 2013. There are a few factors that determine the length of a best-practice resume in any market. What about the risk if things don’t work out? Good to hear you’re a U.S.

Resumes 138

Resumes Case Interview Interviews Consulting 138

Consulting Matters

MARCH 9, 2023

And when I added in the marketing agency-type services like website design, I let go of parts of my mentoring, especially around community building and teaching, that I loved. I had ultimately let go of and missed so much when I added more marketing agency services to my business. What about you?

Energy 156

Energy Exercises Consulting Sales 156

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. This tactic is a fine example of how published articles can function not only as marketing tools but as selling tools as well.

Journal 40

Journal Case Interview Conference Meeting 40

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

Marketing 40

Marketing Consulting Video Sales 40

Consulting Matters

AUGUST 15, 2019

And when I got into your program and I started watching some of the webinars and doing some of the exercises I recognized how little I knew on the consulting side, that I had the information, I had the knowledge and experience, but I didn’t have the consulting formula that to make it all work. And it just flowed out of me.

Interviews 180

Interviews How To Meeting Industry 180

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68

Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Other Marketing Pieces (16:36). I love that you can record as well. You want to continue to connect with them.

Consulting 296

Consulting How To Insurance Insurance 296

The Fearless Marketer

MAY 4, 2020

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. This approach alone has been the single most effective marketing strategy my clients have ever implemented. The results were telling: 1. Yes – 62%. No – 38%.

Transportation 87

Transportation Video Retail Survey 87