Interviews Marketing Training Webinar 
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?
The Fearless Marketer
JULY 12, 2021
Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). Marketing messages and ultimate outcomes. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.
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The Fearless Marketer
OCTOBER 1, 2018
Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
Rod Burkert
DECEMBER 18, 2020
The experience relates to my Practice Development INSIDER interview series. She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. I had great emails.
Consulting Matters
AUGUST 15, 2019
Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy. And it just flowed out of me.
The Fearless Marketer
MARCH 19, 2018
Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. It wasn’t therapy and it wasn’t training. Through the look and feel of your website, videos, webinars, etc.,
Women in Consulting
MAY 13, 2014
Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. Refusing to be media trained. Anyone who will interview with the media needs to be media trained. Unfortunately, it doesn’t work that way.
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