The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Consulting Matters

JULY 8, 2020

Do you know who your ideal consulting client is? Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. Setting the Stage for Understanding Your Ideal Consulting Client [02:49]. What would make them sign up for our training or webinar? Transcript.

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Clarity Consultants

JULY 20, 2023

By actively participating in training programs and encouraging their teams to do the same, leaders set an example and communicate that continuous learning is valued and supported. Offer a mix of formal training programs, workshops, webinars, mentoring, coaching, and self-paced eLearning modules. Contact us today.

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Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

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Do It! Marketing

JUNE 26, 2020

No events – no meetings – no training. Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?) Marketing. Is the speaking business dead?

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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The Fearless Marketer

MAY 25, 2020

This Friday, I’ll be hosting my final “Going Radically Virtual Webinar.” make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. I hope you can attend.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. I also said that I helped professional service businesses with their marketing. But that’s really not enough.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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The Fearless Marketer

APRIL 20, 2020

And, in my spare time, I launched my free Going Radically Virtual webinar program and newsletter. Writing, speaking, coaching, consulting, training? For me, it was writing articles and offering webinars. The post My Not So Brilliant 6-Step Action Plan appeared first on Action Plan Marketing. What is Your Plan?

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Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. Join us to hear solid advice for increasing your revenue from Blair Enns in this episode of The Consulting Success Podcast.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Tsavo Neal

AUGUST 10, 2017

Your service pages can be frustrating to create as a consultant. This article will help you turn your services page into a profit-generating machine for your consulting business. Have 3 examples of superb services pages that you can use for inspiration on your own consulting website. Best Consultant Website Services Pages.

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Chad Barr

MARCH 8, 2010

I view the web as an important component of your overall marketing effort and driving interest to your organization. From the promotion of consulting, mentoring, speaking, training, booklets, books, DVDs, surveys, workshops, retreats, webinars, teleseminars and more. Yet there is no short cutting the system.

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Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. Too many companies ignore the advice of their PR consultants. Refusing to be media trained. Anyone who will interview with the media needs to be media trained.

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Asamby Consulting

MARCH 17, 2022

Innovative businesses are able to keep their operations and products relevant to the rapid changing market conditions. Innovation helps organizations optimize their business and stay competitive in the market as mentioned above. Have I hired an external company for staff training? Invest in developing new products and services.

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Consulting Matters

SEPTEMBER 30, 2020

And stay inspired about the difference that your consulting and/or coaching success will make to the world, starting with your own. And, we’ve got a lot of questions around what does it cost to start your own consulting business and what is the ongoing expenses, things to expect when you have a consulting or coaching business.

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Management Consulted

AUGUST 20, 2012

We are entertaining the possibility of doing a monthly meet-and-greet webinar for prospective clients – perhaps launching in early 2013. I plan to take full advantage of this as well as the access to Fuqua alumni at the top consulting firms. Prior to working at Morgan Stanley, I was at PwC doing audit.

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Consulting Matters

AUGUST 15, 2019

I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. What made you decide to leave your corporate job and start your own consulting business? You are a consultant that also coaches. You are not a coach that also offers consulting.

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Consulting Matters

MARCH 9, 2023

This means being kind to yourself and acknowledging that burnout is a real issue that affects many consultants, coaches, and business owners – and high-achievers in general. As a consultant or coach, I don’t need to explain to you what a start/stop and continue exercise is. What about you?

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Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. This tactic is a fine example of how published articles can function not only as marketing tools but as selling tools as well.

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Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Email Marketing.

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Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening. And so it goes.

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Tsavo Neal

DECEMBER 19, 2017

Amber Vilhauer is the founder of No Guts No Glory Enterprises , a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. Here are my key takeaways from the webinar: 5 Features Every Coach and Consultant Needs On Their Website. Do they provide training?

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The Fearless Marketer

MAY 4, 2020

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. This approach alone has been the single most effective marketing strategy my clients have ever implemented. The results were telling: 1. Yes – 62%. No – 38%.

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