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Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

Sales 26
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6 Current Trends in Project Management [2024]: What to Prepare for?

Epicflow

1] Watch the webinar to gain more insights into AI applications in project management: Utilizing AI on Different Levels of Multi-Project and Resource Management Leveraging Data Analytics Along with the adoption of AI, project managers are increasingly relying on data in their work — when making decisions, forecasts, analyzing performance, etc.

Trends 52
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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. It wasn’t therapy and it wasn’t training. Through the look and feel of your website, videos, webinars, etc.,

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Fostering Employee Innovation at a 150-Year-Old Company

Harvard Business

We then offered people the opportunity to learn new innovation methodologies and apply them to real business challenges. In 2016, country and function heads were asked to identify innovation ambassadors for each of the markets we’re in: 80 people senior enough to connect innovation to strategy and make things happen.

Company 36