Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) Why should I train their people for free? However, I expect payment in money when people ask me to create new IP.

Intellectual Property 70

Intellectual Property Consulting Guidelines Process Improvement 70

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

Sales 26

Sales Marketing Balance Sheet Data 26

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48

Meeting Marketing How To Resources 48

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Consulting Matters

JULY 8, 2020

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

Consulting 156

Consulting How To Exercises Film 156

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

Sports 59

Sports Marketing Research Strategy 59

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

Consulting 116

Consulting Productivity Advertising Training 116

Asamby Consulting

MARCH 17, 2022

New and innovative products have brought economic growth, communication and educational accessibility, and environmental sustainability to the advancement of society. Improved Productivity In order to improve productivity, you should streamline what you need to focus on and what you need to cut out.

Company 52

Company Productivity Operations Meeting 52

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

1 to 1

MAY 4, 2020

On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. And with deals on hold, approach that time as an opportunity to pursue new markets. This is especially true today.

Sales 26

Sales How To Resources Meeting 26

Rod Burkert

JULY 17, 2019

And last week, my first Practice Development INSIDER webinar (with Chris Mercer) launched. Top webinar complaint: The time allocated to the webinar was not appropriate. (I Top webinar compliment: Absolutely brilliant! This week is the 4 th anniversary of me writing this newsletter. Best $100 I’ve spent all year.

Mercer 40

Mercer Ethics Development Training 40

Chad Barr

MARCH 8, 2010

I view the web as an important component of your overall marketing effort and driving interest to your organization. Products and services – This is a critical item to create interest in you, for people to be able to engage you and create mutual success. “It’s hard work you say?” ” Yes, it probably is.

Marketing 40

Marketing Survey Video Media 40

Women in Consulting

MAY 13, 2014

Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. PR is important, but it will not change things overnight, make up for a poor product or service, or sell your product or service by itself. Refusing to be media trained.

How To 69

How To Media Productivity Interviews 69

1 to 1

AUGUST 30, 2021

In-person meetings have nearly disappeared, replaced by Zoom meetings, webinars, virtual trade shows, online wine tastings, and cooking demonstrations. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

B2B 29

B2B Sales ROI B2C 29

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Conducting Webinars or Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68

Consulting Matters

SEPTEMBER 30, 2020

You can do it up to $15 a month, but it’s definitely, especially if you’re doing webinars or you’re having meetings with clients through Zoom, you’re going to want to have some way of communicating. Other Marketing Pieces (16:36). If you have an online product, maybe it’s an e-book.

Consulting 296

Consulting How To Insurance Insurance 296

Rod Burkert

NOVEMBER 3, 2020

Or, like your clients who have had to “pivot” their products and services to reflect Covid-impacted times, will you have to (or should you want to) reinvent/redesign/ reimage/recalibrate yours? And they want me to provide report writing training to their people. Next INSIDER webinar. The horse goes where you look.”

Case Interview 52

Case Interview Report Interviews Examples 52

Tsavo Neal

AUGUST 10, 2017

Since your services page naturally leads to your products and services, it can become your highest revenue-generating page if you design it well. His “product ladder” goes from Books -> Training Programs -> 1-on-1 Coaching -> Consulting Services. A seamless experience for his potential clients.

Consulting 60

Consulting Productivity Examples Training 60

Management Consulted

AUGUST 20, 2012

Well, we offer 24-hour responses to any emails you have about products/services (and usually reply within minutes). In addition, we provide copious amounts of information about our products and services on our site, along with unsolicited feedback from real customers. What about the risk if things don’t work out?

Resumes 138

Resumes Case Interview Interviews Consulting 138

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. This tactic is a fine example of how published articles can function not only as marketing tools but as selling tools as well.

Journal 40

Journal Case Interview Conference Meeting 40