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Product Management – What Is It and How to Get Started

Tom Spencer

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. They can't give me a purchase order if I'm not in their system. What happened?

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Consultant Marketing The Ladder

Jerry Fletcher

If I were to do it today I would shift the focus from CRM to Automated marketing, what you’ve heard me call Automagic Marketing”. Automated Marketing software is how to get to the top rung of your ladder these days. All marketing is a matter of time and money. Unlimited videos. Unlimited products.

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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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The Transformative Power of AI in Business

Tom Spencer

AI-powered recommendation systems are another way businesses are leveraging AI-based technology to enhance the customer experience. These systems can suggest relevant products that customers are likely to enjoy. For example, Amazon might collect and analyze customer data such as product purchases and demographic information.

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Consultant Marketing Magic Words

Jerry Fletcher

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. If you are like most you are enamored of the graphically based e-mail systems like Constant Contact and Mail Chimp.

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The No Joke System for Attracting Clients

The Fearless Marketer

A few months ago I re-tooled my system for teaching people to attract new clients. Maybe you, if your client attracting system isn’t working. That’s passive marketing, which is getting your name, face, and message out there, but hoping someone will ultimately contact you. But proactive marketing is scary. Such is life.

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