Wakeman Consulting Group: Dave's Blog

FEBRUARY 19, 2023

So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors. Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward. We need to understand the impact of power in strategy. So, where to begin?

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Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy?

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Martinka Consulting

MAY 29, 2019

This is not about sports, but it’s based on the April 5, 2019 Wall Street Journal’s sports page, which had an article about former UCLA and NBA player Earl Watson and his goal to coach college basketball, preferably at his alma mater. No matter what business you’re in, it’s a people, marketing, and relationship business.

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Consulting Matters

APRIL 28, 2022

We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs. Check out my brand strategy, messaging, and design services at [link]. That's exactly what she does today!

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Martinka Consulting

AUGUST 29, 2018

We think his attitude was (is), “I’m smart, I’m cool, and I’m in digital marketing so companies will be chasing me.” Sports are exciting because of upsets. When I’m coaching or mentoring people new to the advisory world I hear all the right things when it comes to marketing. When you find a good business strategy, implement it.

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. He practiced this as the general manager of several sports teams such as the Portland Trailblazers and the New Jersey Nets. Big Idea #2 – Your Strategy to Meet with Prospects.

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Wakeman Consulting Group: Dave's Blog

JANUARY 22, 2023

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

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Consulting Matters

OCTOBER 6, 2022

In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Brimstone Consulting

JANUARY 13, 2023

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. Compliance with rules and regulations at the local, state, federal, and international levels has already begun and will continue to impact corporate strategy. If not, should it?

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Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. The post Socialism May Work in Sports but Not in Business appeared first on Martinka Consulting. It’s to promote parity and it’s worked. 600 or higher.

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Harvard Business

JUNE 2, 2016

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Although there is nothing wrong with commitment and perseverance, I, however, think sport (much less war) is often an unhelpful analogy.

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Tom Spencer

FEBRUARY 25, 2017

But the House is rather an unworldly place and its members and staff may not know what a recognized, professional strategy consultant is expected to do. Formulating strategies. Implementing strategies. A genuine strategy consultant will provide advice to clients on at least the first four steps of this process.

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Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

This is important: Sports teams have lived on long-term premium contracts for a long time. Is that what your market wants or needs? PS: Focus on meaning, emotion, and connection in your marketing …not just the actress or actor, conductor, or something else. While also heavily investing their attention in the sport and the team.

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Wakeman Consulting Group: Dave's Blog

MAY 8, 2023

I keep coming back to it because my 2019 trip to Australia symbolizes that thinking when people talk about “getting older and whiter” isn’t necessarily a good long-term strategy for arts and cultural organizations. Cormac Wakeman : MY G came on the podcast to talk about sports business and sports marketing.

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Wakeman Consulting Group: Dave's Blog

MARCH 26, 2023

One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?” Using price based promotions tells the market, “I don’t believe in the value of my product.”

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Management Consulted

AUGUST 9, 2015

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. Known for its incredible family-style and entrepreneurial culture, relaxed work style, and long retention of employees, OC&C competes not only on strategy but also on culture.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research. These ads can help you express your strategy.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. Brand Strategy is three questions: a) Who are we targeting?

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Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. Predictions for the new year: Selling tickets will be tough in most markets. We have economic challenges in some markets.

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Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. That’s how buzzwords “happen.”

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Fast to act/Comfortable with volatilty: Market leaders. In a competitive environment you risk being a me too product that has to fight on commodity attributes or the market has moved by the time you get there. NYTimes looks at sports betting: I’m not anti-gambling. They see an opportunity and they act. What do I think?

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Tom Spencer

JULY 21, 2023

Through data-driven analysis consultants can provide tailored recommendations on adopting clean tech solutions, such as renewable energy systems, energy-efficient technologies, and waste reduction strategies. Consulting firms can support organizations in developing effective green marketing and branding strategies.

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Martinka Consulting

JANUARY 15, 2014

Sports and business have a lot of similarities with great analogies and stories (that make a point). Last week I was discussing the recent football playoffs with my marketing person Lori. In business you need to have a strategy, implement it and execute it correctly. The same holds true in sports. Look at your business.

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The Fearless Marketer

JANUARY 11, 2021

A famous sports quote is “Winning isn’t everything. For 35 years I’ve been in an interesting business – Marketing. And the truth is, marketing has a bad name. You don’t usually see marketing and integrity in the same sentence! We tend not to trust marketing because it tends to distort the truth. Cheers, Robert.

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Guidelines Sports Course Marketing 71

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. Problem: lack of clarity around strategy.

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Wakeman Consulting Group: Dave's Blog

MAY 28, 2023

“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.

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Wakeman Consulting Group: Dave's Blog

MAY 12, 2023

Are You Targeting the Right Part of the Market? You can segment your market generically or specifically. Upper Left: Your segment is general, but your value is specific is “Mass Market”. Everyone uses detergent, toilet paper, or could be in the market for diapers at some point. Share Talking Tickets! What does it mean?

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Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Jeweller Magazine : Finding a Way to Deliver Something Different : This is about relative differentiation and standing out in a competitive market. I typically cover the people parts of project management considering I’ve used the principles of project management in branding, politics, non-profits, sports, and more.

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Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. These days, I advise Fortune 500 executives to treat talent as they would customers: Understand their behavior, and design recruiting strategies that meet them where they are.

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MishTalk

NOVEMBER 21, 2015

Brussels faces an imminent threat of a Paris-style Islamic State terrorist attack, authorities warned, as the city shut down its metro system and shopping malls, canceled sporting and cultural events and told people to avoid gathering in large groups. “ Authorities canceled sporting events and cultural activities around the Belgian capital.

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Consulting Matters

JULY 7, 2022

This role spanned all site operations, including four theme parks, more than 20 resorts, premium experiences, college housing, transportation, Disney Springs, security, two water parks, and the ESPN Wide World of Sports Complex. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Wakeman Consulting Group: Dave's Blog

DECEMBER 7, 2022

This Week’s Lesson: The power of market research. This week, I put together some lessons learned from working with some of the biggest brands in the world of sports over the last 12-18 months. I believe in the power of market research to help you identify opportunities. You can read the piece here. Design a survey around that.

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Harvard Business

NOVEMBER 24, 2017

After expending considerable effort on formulating a strategy, most executives would like to see their company’s strategic plans fully executed. However, compliance with the strategy doesn’t necessarily correlate directly to performance. The Gap Between Strategy and Execution. Insight center.

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Harvard Business

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.

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Wakeman Consulting Group: Dave's Blog

NOVEMBER 30, 2022

A law firm versus a sports venue. Do Your Research : This is the foundation of all good marketing, a bit of research. Qualitative takes the form of testing your price on one or two prospects, conversations with buyers in the market, and maybe some competitor analysis. But there are a few principles that apply everywhere.

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Martinka Consulting

JUNE 1, 2022

In sports the fans always think that one new player will bring a championship. In business it’s often the thought that the best product wins when it’s usually about marketing and sales. Business owners/sellers: Don’t say, “If only the buyer is good at marketing…” (the business will exponentially grow).

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