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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Today I'm talking with Lee Cockerell, the former Executive Vice President of Operations for Walt Disney resort and currently a consultant, author, and speaker. In this episode, you'll hear: How Lee evolved as a leader by shedding defensiveness and operating in trust. Why you need to create a system to be a person of your word.

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A Riff on the Padres/MLB/RSN and the Business of Sports…

Wakeman Consulting Group: Dave's Blog

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? One, customer acquistion cost of streaming is high, estimated at about $200 by Marketing Brew. In too many cases, sports teams think they are top of mind, but they aren’t.

Sports 52
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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. Wide means talking to as many different people in the market as possible.

Sports 52
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How to Make Your Contacts Count with Vern Schellenger

Consulting Matters

About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson. Vern Schellenger [link].

How To 156
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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

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3 Steps to Creating a Winning Sales Team

1 to 1

When it comes to sales, you can’t play the game without a great team. So how can companies put together the best team possible to execute winning sales strategies and objectives? She described the essential skills needed to win at sales, and how each individual all-star can contribute to overall team success.

Sales 26
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Keeping B2B Marketing Content “Human”

Women in Consulting

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. That’s how buzzwords “happen.”

B2B 127