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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. After winning individual and sales management awards (highest performance in sales, branch of the year), he went on to co-found Two Roads Professional Resources Inc.,

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Bud Light’s Declining Sales are About More Than a Boycott!

Wakeman Consulting Group: Dave's Blog

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. In other words, AB InBev is often chasing the market instead of establishing some consistency to what their #marketing team is doing.

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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals.

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Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. These days that kind of information is in databases manipulated by software for Customer Relationship Management (CRM). It is part of Automated Marketing.

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Guide to Launching a Skin Care Product Line

Business Consulting Agency

Market Analysis and Consumer Insights Benefit: Consultants conduct in-depth market analyses and consumer research to identify trends, preferences, and gaps in the market, ensuring that the new skin care line aligns with consumer demands.

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When is a Business Prepared for Sale?

Martinka Consulting

One buyer is a fast-moving middle market company driven by information, metrics, KPI’s, etc. If the management team, or part of it, leave and sales go down so does his ultimate payout. If the management team, or part of it, leave and sales go down so does his ultimate payout.

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