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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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VOMP Your Way Out of a Conflict

Makarios Consulting

Mary Ann acknowledges the need for sales to align better with operations and concedes that some commitments might have been made in haste. For the Plan stage, Sam proposes the creation of well-defined pricing guidelines and timelines for four basic project types.

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What Subscription Business Models Mean for Sales Teams

Harvard Business

Across the technology industry, subscription sales models are growing in popularity. The trend is having a big impact on sales forces. As ongoing account management activities consumed more and more sales time, new customer acquisition slowed down–and the company’s revenue growth began slowing, too.

Sales 31
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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Since I also write for project, program, and portfolio managers, you might not choose to read this post. Writers often need a different approach to manage everyone's expectations. How to Write for Secondary Readers Polly, a program manager, works with her program team to solve a cross-program problem: status reporting.

Report 87
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 51
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Servant Leadership Coaching Your Superpower

Rick Conlow

This involved over 200 locations and six layers of management. The company’s sales goals required great improvement in employee engagement and customer experience. Sales results beat the competition. When this happens, the manager succeeds. As a result, they blew the socks off their goals. NPS and eNPS numbers soared.

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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

Once chosen, meticulously follow the platform’s guidelines to set up your online storefront, including domain selection, layout design, and product listing. Platforms like Alibaba, AliExpress, or Oberlo can aid in product sourcing and management.