Harvard Business

FEBRUARY 23, 2017

When consumers believe a product is creative, they are more likely to like , share , and buy it. Jeffrey Loewenstein and I recently published a study examining the features that indicate whether a product is creative in the world’s two largest economies, the U.S. The unusualness of a product or process. and China.

Productivity 33

Productivity Fashion Culture Advertising 33

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. Background.

Productivity 113

Productivity Transportation Development Marketing 113

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 43

Marketing Agile Fashion Sales 43

Seth Godin Blog

MARCH 9, 2023

When the public markets want the organization to move beyond novelty seekers and reach the masses. Dancing for the early adopters is a great strategy, if your scale is right. On the other hand, most tech companies and fashion brands lose their mojo and their masses when they try to be the regular kind.

Fashion 37

Fashion Advertising Travel Company 37

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. These days, I advise Fortune 500 executives to treat talent as they would customers: Understand their behavior, and design recruiting strategies that meet them where they are. What’s the trick?

Recruiting 28

Recruiting Recruitment Talent Strategy 28

CaseInterview.com

OCTOBER 30, 2019

I hear many people go into positions in strategy. I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Or are clients unhappy because your products stink?

Oliver Wyman 40

Oliver Wyman Consulting Case Interview McKinsey 40

MishTalk

AUGUST 11, 2015

Economists expected bounce in productivity, and got one, but it was a bit weaker than than the Bloomberg Consensus Estimate of 1.6%. A bounce back for output gave first-quarter productivity a lift, up a quarter-to-quarter 1.3 Looking at year-on-year rates, growth in productivity is very slight at only plus 0.3 percent vs 2.3

Productivity 28

Productivity Retail Fashion Software 28

1 to 1

JULY 29, 2022

Insights into what customers want and need are more important than ever as the economy and market conditions change. Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential.

Data 29

Data Apparel Automotive Balance Sheet 29

Tom Spencer

OCTOBER 29, 2021

Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Projects have ranged from database management and data survey to impact assessment and market research. Enter Social Entrepreneurship!

Consulting 88

Consulting Engineering Case Interview Survey 88

BCG

APRIL 13, 2016

In an increasingly complex world, companies have to do business in many different markets, work with many different brands, partner with many different suppliers, and use many different operational structures in many different businesses. Perspective Wednesday, April 13, 2016. Their watchwords have been focus, streamline, and lean.

Fashion 40

Fashion How To Operations Development 40

Harvard Business

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. Strategy-making can now happen in real time. Strategy can anticipate and learn.

Strategy 28

Strategy Strategy Strategy& Enterprise 28

Harvard Business

JANUARY 12, 2018

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. Corporate strategy is complex, and the advice is expensive. will grow to U.S. $5 5 trillion to U.S. $7 300 billion today. ZB by 2020.

Strategy 28

Strategy Strategy Strategy& Consulting 28

freshminds

MARCH 5, 2018

Different industries need to test different skills and therefore depending on whether you’re applying to management consultancies, strategy consultancies or investment banking, your case study will be slightly different. Strategy Consulting : tend to use “strategic” type case studies (more details below).

Case Study 53

Case Study Case Studies Study Case Interview 53

Harvard Business

APRIL 18, 2016

It’s not implausible to imagine that one day a “strategist in a box” could autonomously develop and execute a business strategy. It must be embedded in what we call the integrated strategy machine. Within this machine, people and technology must each play their particular roles in an integrated fashion.

Strategy 28

Strategy Strategy Strategy& Engineering 28

Tom Spencer

NOVEMBER 8, 2015

These are great for: Trial marketing a new brand, product, or testing out a new region. Advertising and Marketing. It only takes a little imagination to realize that an empty shop window makes for a great spot to place advertising and marketing. Selling seasonable items (e.g. Christmas, Halloween, etc). Showroom space.

Advertising 60

Advertising Small Business Fashion Media 60

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 32

B2B Education Media B2C 32

Brimstone Consulting

DECEMBER 15, 2020

When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, the company faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. When an organization is aligned, there is a shared vision.

Leadership 62

Leadership Agile Operations Survey 62

1 to 1

JULY 7, 2021

asked Lee Petersen, EVP of thought leadership and marketing at WD Partners, a strategy and design firm. C&A Brasil, for example, the Brazilian arm of a European chain of fast-fashion clothing, saw purchases through its WhatsApp channel grow exponentially during the pandemic. to more than $4.4

Retail 26

Retail Fashion Data Sales 26

Harvard Business

SEPTEMBER 24, 2018

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets?

Hotels 28

Hotels Retail Fashion Marketing 28

Management Consulted

FEBRUARY 5, 2017

Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). Before the acquisition of Parthenon, consulting at EY was really synonymous to Advisory (not strategy).

Consulting 157

Consulting Deloitte Bain McKinsey 157

Harvard Business

SEPTEMBER 27, 2017

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. “A clear, easy-to-memorize digital group strategy is now vocally championed by leadership across the company,” Rochet says. Help Employees Embrace Agility.

Media 39

Media Fashion Agile Sales 39

freshminds

SEPTEMBER 22, 2015

As consumers increasingly use their mobiles to become more knowledgeable about products - and even use their phones as an in-aisle companion whilst shopping in-store - the influence of mobile phones on shopping is something a consultant cannot ignore in their financial and business model advice. Comparison websites. Payment Apps.

Retail 40

Retail Comparison Sales Media 40

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. All too often they don’t. Improving perception.

Retail 44

Retail Survey Bain Comparison 44

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

JUNE 17, 2016

In fact, 94% of the senior executives who responded to a recent global survey conducted by our firm, Strategy&, said that growth was a priority for their companies. In short, growth comes from the entire company, not from any particular product or service. Thirty percent said that growth was more important than anything else.

Company 28

Company Engineering Apparel Energy 28

Harvard Business

APRIL 12, 2018

Jon Buchan, the director of London-based Charm Offensive, a creator of innovative cold emailing campaigns, applies Curry’s disruptive basketball strategy to business: “Find a gap,” Buchan writes. ” Embracing market risk in our careers is a high-percentage move. “A chink in the armor. If so, try it.”

Chemicals 49

Chemicals Banking Film Fashion 49

Harvard Business

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Personalization and Customization: The Answer to Retaining Customers.

Data 28

Data B2B How To B2C 28

Martinka Consulting

JULY 15, 2017

Yes, I know there are websites like Glass Door but just like Amazon reviews you don’t know if you’re getting phony reviews glorifying the company or product or if someone ripped something to shreds because one screw was missing, the color was slightly different than expected, etc. than bad surprises.

Case Interview 40

Case Interview Interviews B2B Culture 40

Harvard Business

AUGUST 4, 2017

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Use the right digital channels.

Retail 28

Retail Apparel Media Fashion 28

Harvard Business

MARCH 9, 2018

In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. These companies spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent.

Industry 28

Industry Company Productivity Marketing 28

Harvard Business

DECEMBER 30, 2016

Sometimes this is the natural result of portfolio strategy. But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. She relaunched an existing product (Kazoozles) into SweeTart ropes (a tart, gummy licorice-like product).

Advertising 32

Advertising Fashion Productivity Company 32

Harvard Business

FEBRUARY 1, 2018

For example, well-managed consolidators such as Dell Technologies are doing well in this market. But, for most companies, outsize returns are likely to come from three other sources: Investing in productivity-enhancing capital. The tax law allows 100% expensing of much new capital expenditure.

Cash Flow 31

Cash Flow Retail Fashion Efficiency 31

Harvard Business

JULY 4, 2016

Managers, on the other hand, are the leaders who integrate across disciplines and serve as the interface between customer needs and the organization’s strategy. For them, having a meeting at 9 AM and another at 1 PM could destroy the productivity of the entire day. Please do not disturb.”

Meeting 32

Meeting Management Fashion Operations 32

Harvard Business

MARCH 3, 2017

But in fact, rolling out a lower-priced, no-frills version is a powerful strategy that can deliver benefits to both companies and consumers in the following four ways: Defensive Precision Discounting. It’s common for discount upstarts to enter well-established markets.

Airlines 28

Airlines Travel Fashion Productivity 28

MishTalk

JANUARY 1, 2014

Colorado and Washington are creating a recreational market in which local authorities will oversee growing, distribution and marketing -- all of it legal -- for people to get high just for the fun of it. The market is huge: from $1.4 The market is huge: from $1.4 One was the hemp industry, the other was DuPont.

Retail 77

Retail Industry Sales Fashion 77

Harvard Business

OCTOBER 30, 2018

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images. Help your employees be more data-savvy.

Data 28

Data Methodologies Enterprise Guidelines 28

Harvard Business

SEPTEMBER 4, 2017

Invariably, each CEO we host recognizes two truths: Digital disruption will reshape their industry in one fashion or another and they must find a way to embrace these changes. Disruptive products and services were, by definition, cheaper, lower quality, and lower margin. It wasn’t easy to do, but it was a good strategy.

Finance 28

Finance Financial B2B Industry 28